How to Make Better Product Decisions by Using Quantitative & Qualitative Data

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Come hear UserTesting's Director of Research Marieke McCloskey and Director of Product Brian Tran share their advice on “How to Make Better Product Decisions by Using Qualitative & Quantitative Data.”

Want to make better product decisions? Marieke and Brian will explain how to combine qualitative user research with quantitative data methods throughout the development process. They’ll share case studies of how Product Managers and Designers at UserTesting used qualitative and quantitative methods to identify high-growth opportunities, understanding their users, iteratively develop solutions, and optimize what’s live.

Join us for dinner, a great talk, and inspiring conversations.

ABOUT MARIEKE MCCLOSKEY
Marieke is the founder and leader of UserTesing’s Product Insights Team, overseeing the company’s Data Science and UX Research efforts. She has spent over 10 years helping companies grow through human-centered design. Formerly a consultant at Nielsen Norman Group, she’s trained thousands of professionals on the value of gaining a deep customer understanding.

ABOUT BRIAN TRAN
Brian Tran is Director of Product at UserTesting, and leads the company's flagship product which helps organizations deliver the best customer experience powered by human insights. He has over 10 years of experience growing customer-centered product teams at early-stage startups as well as enterprise companies, and across multiple domains including healthcare, financial services, and B2B.

RAFFLE PRIZES
After the talk, we will be giving away raffle prizes from our sponsors.

SCHEDULE
6:00 to 6:30: Check-in and networking over dinner
6:30 to 8:00: Marieke and Brian's talk plus Q&A
8:00 to 9:00: Prize raffle followed by networking

RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite:
https://quantqual.eventbrite.com

Note: tickets are non-refundable.

ABOUT OUR SPONSORS
Our sponsor UserTesting enables product & design, marketing, and UX teams connect with their exact target customer in a matter of hours and uncover actionable insights that drive ROI. Learn more at usertesting.com https://www.usertesting.com.

Our sponsor Amplitude provides product analytics to help you build better products. Learn more at amplitude.com https://amplitude.com.

Our sponsor Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value. Learn more at https://www.pendo.io.

Our sponsor UserVoice combines feedback from multiple sources and teams to give product managers a singular, complete view of customer feedback. Save time, shorten research cycles, and ship the right functionality, faster. Learn more at https://www.uservoice.com.

Our sponsor Split's feature experimentation platform helps businesses to make smarter product decisions. Learn more at https://www.split.io.

Our sponsor Sam's Club is hiring product managers and designers. Learn more at http://bit.ly/sams-pm-ux.

Our sponsor Balsamiq is the easiest way to wireframe your product ideas. Learn more at balsamiq.com https://balsamiq.com.

A big thank you to Intuit https://www.intuit.com for providing the space for our event!

Our sponsor Coreography provides corporate video and webinar solutions. Learn more at coreography.com http://www.coreography.com.

RSVPing "yes" on Meetup will NOT reserve a spot at this event. You must purchase your ticket for this event on Eventbrite:
https://quantqual.eventbrite.com