Marty Cagan Transformed Book Launch! Moving to the Product Operating Model

RSVPing "yes" on Meetup will NOT reserve your spot at this event. You must purchase your ticket on Eventbrite:
https://productmodel.eventbrite.com

We'll meet IN-PERSON at Intuit's HQ in Mountain View and also stream the talk and Q&A via Zoom for remote attendees. So there are separate tickets for IN-PERSON (which includes dinner and a signed book) and for Zoom: please select the correct type of ticket. I'll send the Zoom link the morning of the event to everyone who has registered for a Zoom ticket on Eventbrite.

I'm excited to host SVPG Partner Marty Cagan for the launch of his new book Transformed! Thanks to our sponsors **Zeda.io** and **Otter.ai**, in-person attendees will receive a free copy of Transformed signed by Marty at the event!

With more new competitors, with more new disruptive technologies than ever, and with continually increasing expectations from customers, most companies today know they need to learn to work like the best tech-powered product companies. But what does that really mean? In this talk we'll start by defining what the product operating model is, and what's involved in moving to this model, and most importantly, what can a company do once they've moved to this model, that they could never have done before?

After Marty's talk, he will answer questions from the audience.

Note: Eventbrite Zoom registrants will receive the Zoom link via email the morning of the event.

ABOUT MARTY CAGAN
Marty Cagan has been helping companies to move to the product model for more than 20 years, founding the Silicon Valley Product Group. Marty is also the author of the books INSPIRED and EMPOWERED, and the upcoming TRANSFORMED: Moving to the Product Operating Model.

EBOOK RAFFLE FOR ZOOM ATTENDEES
Our sponsors Product Faculty & Sopheon will be raffling 130 copies of the Kindle ebook version of Marty's new book Transformed. To enter the raffle, just opt in using the checkbox on the event registration page.

SCHEDULE
5:00 pm: Doors open
5:00 to 6:30 pm: Marty signs books and networking over dinner
6:30 pm: In-person and Zoom session starts
6:30 to 8:00 pm: Marty's talk followed by Q&A
8:00 to 8:30 pm: Networking

Note: There are separate tickets for IN-PERSON (which includes dinner) and for the Zoom webinar: please select the correct type of ticket. Tickets are non-refundable. I will send the Zoom link the morning of the event to everyone who has registered for a Zoom ticket on Eventbrite.

ABOUT OUR SPONSORS
A big thanks to Zeda.io for sponsoring the free books for this event! [Zeda.io](https://hubs.ly/Q01wwl-W0)'s product management platform lets your team deliver more value by enabling them to make continuous product discovery, create a product strategy and dynamic roadmap, and drive alignment across teams. Learn more

A big thanks to [Otter.ai](https://get.otter.ai/lean-product/) for sponsoring the free books for this event! [Otter.ai](https://get.otter.ai/lean-product/) is the world’s leading Meeting GenAI platform, providing teams with real-time automated meeting notes, summaries, and action items for in-person and virtual meetings. Visit https://get.otter.ai/lean-product/ to sign up for free or get 15% off Otter Business Annual (good through March 15).

A big thank you to Userpilot for sponsoring the free books for this event! Userpilot is an all-in-one platform for Product Teams providing Product Analytics, User Engagement & in-app User Feedback. Improve your user activation and feature adoption with user onboarding and understand your users better with robust analytics and bespoke in-app surveys - all without no coding! Try it for 14 days for free: https://run.userpilot.io/signup

Sopheon helps the world’s leading business innovators bring their most powerful ideas and products to market. Their Acclaim Products software is the complete product management workspace purpose-built for you. Try it for free.

Our sponsor Yellowbricks, founded by Rohini Panjrath, provides career coaching, resume review, and interviewing advice. [Learn more at yellowbricks.info](https://www.yellowbricks.info/).

Our sponsor Coreography provides corporate video & webinar solutions.

RSVPing "yes" on Meetup will NOT reserve you a spot at this event. You must purchase your in-person or virtual ticket for this event on Eventbrite:
https://productmodel.eventbrite.com