Founders Club Bucharest: AI and the New Pricing Reality
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Join us on December 11th at ASPACE for a special Founders Club Bucharest edition featuring Emanuel Martonca — Pricing Engineer at Soft Fight and one of Romania’s most recognized experts in pricing strategy.
This is not a generic “pricing 101” talk. You’ll get hands-on, actionable, founder-tested strategies from one of Eastern Europe’s top pricing minds — Emanuel Martonca. He’s founder of Soft Fight, a pricing-optimization company that helps B2B software firms adopt value-based pricing instead of hourly billing.
In the last 15+ years he’s personally been involved in 350+ deals and hundreds of negotiations — working both as vendor and buyer — which gives him a rare 360° view on what works and what fails when pricing software and services.
More recently, Soft Fight built and released a dynamic pricing expert system: an AI-powered platform that helps IT & software services companies automatically compute “win-rate-optimized” prices based on value, not just cost or competition.