Early Adopters: How do entrepreneurs find their first customers?
Details
During this hand’s-on FREE workshop, we’ll discuss how finding your startup’s early adopters is essential to accelerating your product development process, explore how to use customer interviews to identify who your early adopters are and how to avoid wasting time on those who aren’t, learn the 4 easily identifiable customer segments, and understand the 3 key traits when deciding whether to perform a customer segment pivot. By finding, and interviewing, your early adopters, you’ll have accomplished the single-most important aspect of finding Product-Market Fit.
If you’ve been unable to generate your first sale or have been stuck with flat sales over the past 3 months, this meetup will teach you how to determine which customers are the right ones who are ready to buy your product today and which ones are wasting your time.
https://media.giphy.com/media/3otPoQqcUCNsTnaHDy/giphy.gif
Topic: Early Adopters
Essential question: How do entrepreneurs find their first customers?
Objectives: Identify early adopters for a given business and where to find early adopters, if they exist.
Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods.
FOOD and DRINKS will be provided!
Schedule:
6:30-7:00PM: Networking & Food
7:00-8:00PM: Workshop
8:00-8:30PM: More Networking + happy hour in the Park!
Logistics:
Meetup date/time: Thursday, November 2nd at 6:30PM
Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002
Directions and Parking: FREE street parking after 6:00PM (see map (https://houtx.co/LeanStartupHOUparkingmapHTC))
This meetup is part 6 of the 2017 Houston Lean Startup series: Understanding the problems that your customers want to PAY YOU TO SOLVE and how to more EASILY REACH THEM.
If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess This content will become available after our early sign-ups have been fulfilled. You can message Stephen White (https://houtx.co/LeanStartupHOU_StephenRWhite_Meetup) with any questions about this resource.
Part 1 in the series was Idea Generation as discussed in the June 2017 meetup. Learn more about Part 1 here: https://houtx.co/LeanStartupHOU_201706_IdeaGeneration
Part 2 in the series was Problem Validation as discussed in the July 2017 meetup. Learn more about Part 2 here: https://houtx.co/LeanStartupHOU_201707_ProblemValidation
Part 3 in the series was Problem Generation as discussed in the August 2017 meetup. Learn more about Part 3 here: https://houtx.co/LeanStartupHOU_201708_ProblemGeneration
Part 4 in the series was Customer Interviews as discussed in the September 2017 meetup. Learn more about Part 4 here: https://houtx.co/LeanStartupHOU_201709_CustomerInterviews
Part 5 in the series was Solution Generation as discussed in the October 2017 meetup. Learn more about Part 5 here: https://houtx.co/LeanStartupHOU_201710_SolutionGeneration