Next Meetup

Sales Funnel: What's the best way to reduce the customer steps to buy a product?
During this hand’s-on FREE workshop, we’ll learn why it’s important to know how you’ll generate sales before knowing what product you’ll actually make, explore the 5 different ways that your startup can get paid, identify the 3 characteristics of customer sales activity, and discuss how to streamline your sales process by more than 45%. By developing a thoughtful sales funnel built around generating customer demand, you’ll able to reduce your cost of sales, eliminate unnecessary friction in your customer’s buying decisions, and clarify how you’ll get paid by your customers. If you spent 3 months or more attempting to establish an effective sales funnel, this meetup will teach you how to focus your priorities on tasks that will get you paid before you build your product and save you from wasting money on sales steps that don’t directly improve your customer conversion rates. Topic: Sales Funnel Essential question: What is the best way to reduce the number of steps your customer must take to purchase your product? Objectives: Learn how to design an efficient sales funnel and remove barriers that prevent your customer from taking action. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, August 2nd at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: This meetup is part 6 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here:

Houston Technology Center

410 Pierce St · Houston, TX

What we're about

Inspired by the works of Eric Ries ( and Steve Blank (, the Lean Startup Circle conducts monthly seminars to provide entrepreneurs a practical guide to learn and apply lean startup principles.

The new entrepreneurship era is all about customers and their problems. The number one reason that startups fail is lack of customers, not product development failure. The Lean Startup is an approach that acknowledges this and is a collection of techniques built for validating learning through fast iteration, particularly the "Build > Measure > Learn" cycle.

This is not a group to promote general entrepreneurship; it is a focused group for people who are introducing new products and services into the market. If you are an entrepreneur who strives to discover customers and build the products that they want, then this group is for you.

Check out Lean Houston's Startup Resources at ( The Lean Startup is a trademark and service mark owned by Eric Ries.

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