Next Meetup

Message KPIs: How do founders measure the success of their marketing message?
During this hand’s-on FREE workshop, we’ll learn how to determine the feasibility of your marketing messages, discuss the benefits of determining your 3 best message experiments in advance, define the key success metrics that top entrepreneurs use to easily measure their marketing messages, and explore the correlation between the 4 essential metrics that you need to know before testing your marketing offer. By identifying the message KPIs before testing your marketing offer, you’ll know what assumptions to validate and the customer conversions necessary for your startup’s success. If you’ve developed marketing campaigns over the past 3 months without clear conversion metrics, this meetup will teach you how to achieve your path to victory by building out actionable KPIs that you can implement in 5 days. Topic: Message KPIs Essential question: How do entrepreneurs measure the success of their marketing message? Objectives: Learn how to identify qualified customer lead costs and determine customer profitability. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, April 5th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: This meetup is part 3 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here:

Houston Technology Center

410 Pierce St · Houston, TX

What we're about

Public Group

Inspired by the works of Eric Ries ( and Steve Blank (, the Lean Startup Circle conducts monthly seminars to provide entrepreneurs a practical guide to learn and apply lean startup principles.

The new entrepreneurship era is all about customers and their problems. The number one reason that startups fail is lack of customers, not product development failure. The Lean Startup is an approach that acknowledges this and is a collection of techniques built for validating learning through fast iteration, particularly the "Build > Measure > Learn" cycle.

This is not a group to promote general entrepreneurship; it is a focused group for people who are introducing new products and services into the market. If you are an entrepreneur who strives to discover customers and build the products that they want, then this group is for you.

Check out Lean Houston's Startup Resources at ( The Lean Startup is a trademark and service mark owned by Eric Ries.

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