Next Meetup

Message Generation: What is the best way to generate quality marketing messages?
During this hand’s-on FREE workshop, we’ll discover the best channels for you to test your initial marketing messages, learn how to estimate the time and money required to activate your Early Adopters, explore how to create awareness in your customers of the problem that your product solves for them, diagnose the 1 key element that nearly every entrepreneur misses when marketing to their customers, and generate 3 quality marketing offers that can be implemented within 30 minutes. By generating marketing offers that resonate with your customers by clearly addressing the problem that their experiencing and your hint of a solution, you’ll be able to quickly test multiple marketing messages and hone in on which one works best while saving you weeks of frustration and turning $1000s in wasted advertising to real customer sales. If you’ve spent the last 30 days struggling to develop a clear marketing offer or if your customers continuously ignore your marketing messages, this meetup will teach you how to emotionally connect with your customers and understand how to most effectively describe your solution to their problem. Topic: Message Generation Essential question: What is the best way to generate quality marketing messages? Objectives: Explore how founders create awareness of the problem their customers desperately want solved and get them to take the desired action. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, March 1st at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 2 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. If you'd like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess

Houston Technology Center

410 Pierce St · Houston, TX

What we're about

Public Group

Inspired by the works of Eric Ries (http://www.startuplessonslearned.com/) and Steve Blank (http://steveblank.com/), the Lean Startup Circle conducts monthly seminars to provide entrepreneurs a practical guide to learn and apply lean startup principles.

The new entrepreneurship era is all about customers and their problems. The number one reason that startups fail is lack of customers, not product development failure. The Lean Startup is an approach that acknowledges this and is a collection of techniques built for validating learning through fast iteration, particularly the "Build > Measure > Learn" cycle.

This is not a group to promote general entrepreneurship; it is a focused group for people who are introducing new products and services into the market. If you are an entrepreneur who strives to discover customers and build the products that they want, then this group is for you.

Check out Lean Houston's Startup Resources at leanhouston.org (http://www.leanhouston.org). The Lean Startup is a trademark and service mark owned by Eric Ries.

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