What we're about

Houston Lean Startup Circle is your local community to learn together and apply the best Lean Startup tips, tricks and tools. As the LARGEST and FASTEST growing lean startup circle in the world, we’ve helped thousands of founders avoid mistakes that cost time and money to build a sustainable, thriving business. 👊👊👊

Our FREE hands-on workshops help first-time or struggling founders validate key business assumptions so you achieve Market Validation within 6-12 weeks 🚀 - instead of 9 months or more it takes most founders on your own - while gaining entrepreneurial skills that last a lifetime, based on the best insights from Silicon Valley.

Our upcoming events can be found here: https://www.meetup.com/leanhouston/events/

For new members actively working on their own startup or trying to figure out the best way to get started, you should apply to the LeanMastery Startup Incubator.

Unlike other incubators or accelerators that are only interested in you pitching to investors 🤔, we help you build key business functions that turn up revenue.

We do this by providing you unlimited access to our 😎 ORIGINAL tools, guides, resources and EXPERTS. This is NOT a mash-up of online tools or free Udemy courses that you can find on your own AND this is NOT a roulette wheel of random mentors that you speed date during office hours. Instead, you get personal, direct access to dedicated experts 😘 without giving up any equity.

Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t.

🥳 You can apply to the LeanMastery Startup Incubator by clicking here: https://www.leanmastery.co/application

The Lean Startup is a trademark and service mark owned by Eric Ries.

Upcoming events (5)

How do successful founders find and activate their initial marketing channel?

Do you wish that you knew how to easily reach and engage customers who’d be perfect early adopters of your product or service? Accomplished founders know which activities they must complete to reach their first customers so they can receive feedback on their product or service for rapid improvement. If you’ve struggled to reach and engage your customers 😭, this workshop will provide you the steps necessary to discover the marketing message to activate your customers as well as the channel where they’re looking for solutions like yours. During this 🔥 workshop, we’ll: • Discuss how discovering your marketing channel is an essential Market Validation milestone. • Explore the key tools and activities to identify your startup’s channel. • Analyze the 2 test conditions to determine whether you’ve discovered your startup’s channel. • Understand the corrective actions to fix fatal flaws in your channel assumption if necessary. • Identify the data you need to collect during your first ad campaign. • Analyze 2 case studies of funded startups that failed to fix their channel hypothesis. By following a milestone-based process to validate your startup idea’s channel hypothesis, you’ll be able to stay focused on creating an effective message that regularly generates qualified leads while avoiding mistakes that cost inexperienced entrepreneurs valuable time and money. 👊👊👊 🤓 MILESTONE: Startup Phase #1, Market Validation // Milestone #2, Channel Discovered 😎 TOPIC: Understanding how to discover the channel to engage and activate your initial customer prospects 🤔 ESSENTIAL QUESTION: How do experienced entrepreneurs quickly discover the marketing channel where customers look for solutions and the message to activate them? 🥳 WORKSHOP OBJECTIVE: Discover the process to methodically discover a marketing channel and learn how to overcome fatal flaws in your startup’s channel assumption that will prevent you from achieving Market Validation. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, August 13th at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

How do successful early founders pre-sell their products BEFORE building them?

Curious how you could obtain proof that customers truly wanted your solution before having to commit capital to building your product or service? Experienced entrepreneurs understand the essential activities and related KPIs to determine the price for their product or service based on the value provide as they solve their customer’s compelling problem. If you’re unsure how to generate enough sales at a profitable price to sustain your startup 😬, this workshop will provide you the steps necessary to develop an efficient sales funnel and determine the price for your product or service to expedite customer pre-orders. During this 🔥 workshop, we’ll: • Discuss how determining your solution’s price is an essential Market Validation milestone. • Explore the key tools and activities to identify your startup product’s price. • Analyze the 2 test conditions to determine the price for your startup’s product or service. • Understand the corrective actions to fix fatal flaws in your pricing assumption if necessary. • Identify the data you need to collect during your initial sales funnel design. • Analyze 2 case studies of funded startups that failed to fix their pricing hypothesis. By following a milestone-based process to validate your startup idea’s pricing hypothesis, you’ll be able to stay focused on building a profitable business that proves market demand for your solution while avoiding mistakes that cost inexperienced entrepreneurs valuable time and money. 👊👊👊 🤓 MILESTONE: Startup Phase #1, Market Validation // Milestone #3, Price Determined 😎 TOPIC: Understanding how to find compelling problems your initial customer wants solved 🤔 ESSENTIAL QUESTION: How do experienced entrepreneurs easily determine the price for their product or service and design an efficient sales funnel that profitably converts leads-to-orders? 🥳 WORKSHOP OBJECTIVE: Discover the process to methodically determine the initial price for your product or service and learn how to overcome fatal flaws in your startup’s pricing assumption that will prevent you from achieving Market Validation. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, August 20th at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

How do successful founders ensure their solution is 10X better than competitors?

Worried that your customer won’t value your solution to their compelling problem? Proven founders know how to take the necessary steps to validate whether their prototype or MVP will delight their customers and make the necessary adjustments when their customers are dissatisfied. If you’ve built a product or service WITHOUT designing how you’ll measure the value your customers receive 🤯, this workshop will provide you the steps necessary to identify the value your customers want your solution to deliver and the process to produce 10X the value over competitive existing alternatives. During this 🔥 workshop, we’ll: • Discuss how identifying the 10X value your product or service delivers is an essential Market Validation milestone. • Explore the key tools and activities to identify your startup product’s core value. • Analyze the 2 test conditions to determine whether you’ve accurately identified your startup’s unique value. • Understand the corrective actions to fix fatal flaws in your product value assumption if necessary. • Identify the data you need to collect during prototype testing with real customers. • Analyze 2 case studies of funded startups that failed to fix their product value hypothesis. By following a milestone-based process to validate your startup idea’s product value hypothesis, you’ll be able to stay focused on developing a product or service that delights your customers and keeps competitors from copying your solution while avoiding mistakes that cost inexperienced entrepreneurs valuable time and money. 👊👊👊 🤓 MILESTONE: Startup Phase #1, Market Validation // Milestone #4, 10X Value Identified 😎 TOPIC: Understanding how to identify the 10X value your product or service will deliver to your initial customers 🤔 ESSENTIAL QUESTION: How do experienced entrepreneurs focus on delivering a solution that is 10X better than any existing alternative before adding extra features or functions? 🥳 WORKSHOP OBJECTIVE: Discover the process to methodically identify the core value your customers want your product or service to deliver and learn how to overcome fatal flaws in your startup’s product value assumption that will prevent you from achieving Market Validation. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, August 27th at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

How do successful founders plan their startup’s growth during market validation?

Have you thought through the possible steps you’ll take to scale your business and stay ahead of the competition? Successful startups understand the activities they should focus on to begin their planning process during the Market Validation phase so that they’re appropriately ready for sustainable growth. If you haven’t determined how you’ll scale your business BEFORE publicly launching your startup 😰, this workshop will provide you the steps necessary to determine the feasibility of your scale plan that will ensure that you’re developing a sustainable, thriving business. During this 🔥 workshop, we’ll: • Discuss how determining your startup idea’s scale feasibility is an essential Market Validation milestone. • Explore the key tools and activities to determine your startup’s scale strategy. • Analyze the 5 test conditions to determine whether you’ve determined your startup’s scale options. • Understand the corrective actions to fix fatal flaws in your scale assumption if necessary. • Identify the data you need to collect during your scale planning process. • Analyze 5 case studies of funded startups that failed to fix their scale hypothesis. By following a milestone-based process to determine your startup idea’s scale hypothesis, you’ll be able to stay focused on design a business that’s well positioned to compete and take advantage of the broader market opportunity while avoiding mistakes that cost inexperienced entrepreneurs valuable time and money. 👊👊👊 🤓 MILESTONE: Startup Phase #1, Market Validation // Milestone #5, Scale Feasibility Determined 😎 TOPIC: Understanding how to find compelling problem your initial customer wants solved 🤔 ESSENTIAL QUESTION: How do experienced entrepreneurs determine early-on if their startup idea can sustainably grow and thrive? 🥳 WORKSHOP OBJECTIVE: Discover the process to methodically determine the feasibility of your startup idea’s scale strategy and learn how to overcome fatal flaws in your startup’s scale assumption that will prevent you from achieving Market Validation. 😘 AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery This is an ONLINE ONLY workshop via YOUTUBE LIVE! SCHEDULE: 🧠 1:00-1:20PM: Online Workshop 🙋‍♀️ 1:20-1:30PM: Live Q&A LOGISTICS: 📆 Event date/time: Thursday, September 3rd at 1:00PM 📍 Location: ONLINE (link sent ONLY to registered attendees) 🍿 Access: Livestream via YouTube Live 🚀🚀🚀 APPLY TO LEANMASTERY INCUBATOR 🚀🚀🚀 If you’re ready to start working lean, apply today to the LeanMastery Incubator. Unlike other incubators or accelerators that are only interested in you pitching to investors, we help you build key business functions that turn up revenue. We do this by providing you UNLIMITED access to our ORIGINAL tools, guides, resources, and EXPERTS. This is not a mash-up of random online tools or free Udemy and Coursera courses that you can find on your own. Also, this isn’t a roulette wheel of random mentors that you speed date during office hours. Instead, your subscription gets you personal, direct access to dedicated experts without giving up any equity. Our process was built by working with 100s of startups. We’re constantly updating our materials and tools based on real data and feedback provided by founders on what works and what doesn’t. Apply now at LeanMastery to join the incubator that your startup needs to get going, grow and thrive! https://houtx.co/ApplyNow 👊👊👊

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