Next Meetup

Sales Validation: What is the best way to validate sales funnel design?
During this hand’s-on FREE workshop, we’ll explore how to validate your sales conversion metrics by testing for customer curiosity, discuss the 2 phases of price validation, learn the key experiments elements for both B2C & B2B startups, understand the components of A/B testing, and examine the use of solution interviews. By validating your sales conversion rates with Early Adopters, you’ll know the effectiveness of sales engine design, which success variables that you need to refine, and the next steps necessary to optimize pricing. If you’ve struggled to validate your product’s pricing and key customer sales metrics, this meetup will teach you an easy-to-repeat process that’ll help you clearly decide whether to proceed, optimize or pivot for each step in your sales funnel corresponding to the Buyer’s Journey. Topic: Sales Validation Essential question: What is the best way to validate sales funnel design? Objectives: Explore techniques founders use to test product revenue potential and create pricing alternatives. Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods. FOOD and DRINKS will be provided! Schedule: 6:30-7:00PM: Networking & Food 7:00-8:00PM: Workshop 8:00-8:30PM: More Networking Logistics: Meetup date/time: Thursday, October 4th at 6:30PM Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002 Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC) This meetup is part 8 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it. For new members, we offer free online access to an overview of our past workshops. In less than 2 hours, you’ll be able to catch up and feel part of the community while also being able to contact us directly with any questions that you may have. The link is here, in case you’re interested: https://houtx.co/LeanStartupHOU_FreeOnlineAccess

Houston Technology Center

410 Pierce St · Houston, TX

Respond by: 10/4/2018

What we're about

Come join us to learn, connect, and get help as you strive to make products that customers want.

For new members, we offer FREE ONLINE ACCESS to an overview of our past workshops, where you can catch up and feel part of the community by spending less than 30 minutes a day over 5 days. You can register for access here (https://houtx.co/LeanStartupHOU_About_FreeOnlineAccess). You can also learn more about the Practitioner’s Guide Overview, including the Essential Questions, Learning Objectives and Mastery Skills Gained, by clicking here (https://www.leanmastery.co/overview).

Inspired by the works of Eric Ries (http://www.startuplessonslearned.com/) and Steve Blank (http://steveblank.com/), the Houston Lean Startup Circle conducts FREE monthly workshops to provide entrepreneurs a practical guide to learn and apply lean startup principles.

This is not a group to promote general entrepreneurship through story telling or get-rich-quick schemes. This group is for people who are pursuing the American Dream of building their own thriving business by introducing new products and services that deliver extraordinary value to their customers.

Check out Lean Houston's Startup Resources at leanhouston.org (http://www.leanhouston.org/). The Lean Startup is a trademark and service mark owned by Eric Ries.

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