How to … Reach and Message Your Early Adopters

🤠 This FREE workshop is part of Houston Tech Rodeo. Find more #HTR2021 workshops from LeanMastery Incubator at https://linktr.ee/leanmastery

If you’ve struggled to reach and engage your customers, this session will provide you the steps necessary to discover the marketing message to activate your customers as well as the channel where they’re looking for solutions like yours.

Accomplished founders know which activities they must complete to reach their first customers so they can receive feedback on their product or service for rapid improvement.

During this session, we’ll:
• Discuss how discovering your marketing channel is an essential Market Validation milestone.
• Explore the key tools and activities to identify your startup’s channel.
• Analyze the 2 test conditions to determine whether you’ve discovered your startup’s channel.
• Understand the corrective actions to fix fatal flaws in your channel assumption if necessary.
• Identify the data you need to collect during your first ad campaign.
• Analyze 2 case studies of funded startups that failed to fix their channel hypothesis.

By following a milestone-based process to validate your startup idea’s channel hypothesis, you’ll be able to stay focused on creating an effective message that regularly generates qualified leads while avoiding mistakes that cost inexperienced entrepreneurs valuable time and money.

AUDIENCE: early stage startup founders/co-founders; team leaders and product managers who are building key business functions that generate repeatable sales and solution delivery

🚨 VIRTUAL EVENT ONLY VIA LINK: http://lean.fyi/HTR21BL3