How to Build a Paywall Builder: the tech behind 100M+ daily paywalls

This month, we will be at The Malmaison, with a talk from Kirill Potekhin of Adapty.

How to Build a Paywall Builder: the tech behind 100M+ daily paywalls

Paywalls are a critical part of mobile app monetization. Adapty serves thousands of paywalls to millions of users. In this talk, I'll share:

• How we built the paywall rendering on the SDK
• Why we went native over HTML
• How we managed to deliver sub-second paywall loading time for the 97th percentile across 100M+ requests per day without spending hundreds of thousands on infrastructure

We'll also share paywall insights that help increase conversion.

Kirill Potekhin is the CPO and Co-Founder of Adapty. With over 10 years in app development, he helps mobile teams grow subscription revenue faster and more efficiently using Adapty.

Adapty helps mobile apps manage in-app purchases, subscriptions, and refunds with a lightweight SDK and no-code paywall builder. You get real-time analytics, cohort tracking, and unlimited A/B testing, all without needing your own backend.

Agenda

• 17:30 Event opens 🚶‍♀️🚶‍♂️
• 17:30 Food arrives 🍕
• 17:30 Eating and Networking 🍽️ 💬
• 18:00 Event starts 🎬
• 18:10 Talk from Kirill 🗣️
• 19:00 Event closes, optional drinks at a nearby pub 🍻