Name: How to Build a Paywall Builder: the tech behind 100M+ daily paywalls
Start: 2025-12-02T17:30:00Z
End: 2025-12-02T19:00:00Z
Location: Malmaison

This month, we will be at **The Malmaison,** with a talk from **Kirill Potekhin** of **[Adapty](https://adapty.io)**.

**How to Build a Paywall Builder: the tech behind 100M+ daily paywalls**

Paywalls are a critical part of mobile app monetization. Adapty serves thousands of paywalls to millions of users. In this talk, I'll share:

* How we built the paywall rendering on the SDK
* Why we went native over HTML
* How we managed to deliver sub-second paywall loading time for the 97th percentile across 100M+ requests per day without spending hundreds of thousands on infrastructure

We'll also share paywall insights that help increase conversion.

**[Kirill Potekhin](https://www.linkedin.com/in/kpotehin/)** is the CPO and Co-Founder of Adapty. With over 10 years in app development, he helps mobile teams grow subscription revenue faster and more efficiently using Adapty.

**Adapty** helps mobile apps manage in-app purchases, subscriptions, and refunds with a lightweight SDK and no-code paywall builder. You get real-time analytics, cohort tracking, and unlimited A/B testing, all without needing your own backend.

**Agenda**

* 17:30 Event opens 🚶‍♀️🚶‍♂️
* 17:30 Food arrives 🍕
* 17:30 Eating and Networking 🍽️ 💬
* 18:00 Event starts 🎬
* 18:10 Talk from Kirill 🗣️
* 19:00 Event closes, optional drinks at a nearby pub 🍻

Luke Stringer

Leeds Mobile

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How to Build a Paywall Builder: the tech behind 100M+ daily paywalls

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