Next Meetup

Prepare a marketing campaign for your book with Janet Aspey
Hi all, there are so many myths around the work of marketing and publicity plans inside publishers that I've asked Janet Aspey, campaigns manager for bestselling authors, to come in and talk with us about how to write the perfect campaign plan for your book. Janet has extensive experience of developing marketing campaigns for debut and bestselling authors to persuade book lovers and bookshops everywhere to buy her books so she's perfectly placed to answer your questions about how the major publishers devise marketing strategies for new and established authors. One of the biggest myths is around budgets and what publishers are willing to spend on promoting new books so do come along to hear her thoughts on this hot topic! Janet will give a short talk on how she devises a campaign plan for her titles and then I'll ask her some questions before handing over to you to ask the things you'd like to know. Other questions for Janet: What is the difference between marketing and publicity? Where do you start on creating a marketing plan for your books? How do you work with your authors? How do you work with editorial, sales and other teams within the business? How do you work with bookshops? What role does social media play in today's campaigns? How do you build up your contacts with journalists and reviewers? Have a question for Janet? Post it below! More about Janet Aspey: Janet Aspey is a Campaign Manager at Harper Collins and has over six years experience working in publishing, in publicity and marketing departments at various publishers at Bloomsbury and Hachette Children’s Group. She has an MA in Creative Writing and an MA in Publishing. I hope to see you there! Best wishes, Lisa Cost: £20 per ticket. Please pay by paypal when you RSVP and refunds cannot be given unless the meetup is cancelled by admin so make sure your schedule is free before you book your place! Cheers. Location: The Round Table Pub, 26-27 St Martin's Ct, London WC2N 4AL Download the Meetup app to manage your RSVPs on the go: Instructions on how to change your RSVP: For help with PayPal:

Round Table

26-27 St Martins Court · London


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What we're about

Fiction writers, hello! If you're in need of a writing group of like-minded individuals - congratulations, you've found it. Welcome.

At its heart, London Writers' Cafe gives unpublished and emerging fiction writers a place to find constructive feedback on their work and learn more about the path to being published, finding the right agent, writing more frequently or smashing the blocks through galvanising talks, critique and workshops.

Our criteria is very simple: you must live in London and be writing fiction. Our writers are at all stages and levels (from start to submissions) so it doesn't matter if you've been writing for years, or just a few months, we're here for everyone and we'd love to meet you. However, all membership requests are reviewed by admins so please answer the questions we've asked - and you'll need to be an approved member before you can RSVP/pay for our sessions. Requests are normally approved within a few days but often faster.

Lastly, we don't believe in groups where everyone is forced to contribute/offer feedback *shudder* so we'll never pressure anyone to read before they're ready. Read more from Lisa on what makes a quality writing group (

Group feedback and writing advice sessions

In our regular writing workshops, members volunteer to read up to 3,500 words in a friendly, relaxed atmosphere. Reading spaces are 20-30 minutes long; time enough to read and hear feedback from listeners. Feedback is moderated, constructive and encouraging (we're not in the business of killing dreams). We also have sessions of writing together where pieces are not shared and it's all about getting words on the page. See our calendar ( for upcoming sessions.

Talks, workshops & socials with publishing professionals

As well as feedback and writing sessions, LWC boasts an array of advice talks with leading professionals (including top Literary Agents, Publishers and Editors), technical writing workshops (characterisation/voice/POV/pacing etc) taught by experts as well as memorable social events and parties.

For writing competitions and thrilling opportunities to submit work to agents, literary journals and publishers and magazines, join our community on Facebook ( Tweet with us @ldnwriterscafe ( or connect with writing competitions via our group on Facebook ( for extras from our community.

If needs must, send us an email and we'll do our best to send a prompt reply.

We hope to meet you very soon and happy writing!

Lisa & Liz


Requests to advertise:

If you'd like to promote a competition, paid writing job or publishing opportunity to our writers, join our Facebook group ( and share your item for free directly with our members. NOTE: All posts are reviewed by Lisa on their suitability for our writers - and many are rejected because they don't match our needs - but posts we love are shared on with delight. For other paid advertising options, send our organisers an email. ( you.

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