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Data & Analytics Wednesday - Analytics in Publishing
Wed, Nov 11, 11:30 PM**Seven Portals, No North Star: Running Analytics for a Newsroom That Has to Pay the Rent** Every morning I open seven affiliate portals, Google Analytics, our beehiiv dashboard, and whatever social media is saying about us today. Then I try to answer one question: what do we do now? In other words: how do I drive more revenue, while preserving the integrity of the brand? At [Daily Drop](https://www.dailydrop.com), a daily travel rewards newsletter, the content team runs on newsroom time while the business runs on revenue time. Those two clocks are often in conflict. There’s no single KPI to hide behind; we have to grow the list and turn readers into revenue without becoming the newsletter nobody opens anymore. Many days those goals fight each other. This session is an view into the analytic strategy behind a newsletter-first business. I’ll cover which numbers I check first, which ones lie to me, how to tell a good new subscriber from a hollow one, and why depending on other people’s affiliate programs feels a lot like sharecropping. I’ll also share how to turn findings into direction I can give a team of writers and content creators. You’ll leave with a practical way to decide what matters when everything does. **About Our Speakers** [April Wilson](https://www.linkedin.com/in/aprilwilson/) is Director of Content and Conversion at Daily Drop, where she leads the team behind a daily travel rewards newsletter and spends an unreasonable part of every morning inside affiliate portals. She has 24 years of executive leadership experience across analytics, content strategy, and healthcare revenue cycle software. She is the author of seven books on healthcare revenue cycle management and the consumer guide Your Hospital Bill Survival Guide, and she writes the only weekly RCM 2030 newsletter on LinkedIn. April holds a master’s in sociology and has taught at Otterbein University, Southern Methodist University, and Stanford. Long before any of that, she was the first official band photographer for the Dave Matthews Band, back when they were the crappy local act. She is also totally Tim’s cousin, no matter what he tells you. **Thanks to our 2026 sponsors:** [Clarivoy](https://www.clarivoy.com/), [What Box Consulting Group](https://www.whatboxconsultinggroup.com/), [Conductrics](https://www.conductrics.com/), and [Piwik PRO](https://piwik.pro/) More info at [cbusdaw.com](https://cbusdaw.com/)

HOW TO BE A BETTER COMMUNICATOR - A FREE SEMINAR
Sat, Nov 7, 7:00 PMCommunication is everything in life You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio 1266 Dublin Road, Columbus, OH 43215 For more information, contact Rhiannon, the Event Host at 614-221-5024
A Leisurely Neighborhood Stroll
Fri, Oct 30, 3:00 PM
Free in Person Meeting - Get Over Losses and Betrayls
Fri, Oct 30, 11:00 PMDo you want more motivation and confidence to build Lasting Relationships? This is a free, in-person meeting on the subject of betrayals, losses and how to get over them so you can build lasting relationships. Are you burdened by a stressful relationship? Unhealthy relationships can trigger feelings of anger, despair or self-doubt. They can create dwindling spirals of fights and seeking to make-up, or trying to “pin the blame” on someone or something. If you don’t find the RIGHT reasons, or select the correct sources of the problem, the problem can just get worse and worse. Whether in love or personal ties, with friends or at work, our life really IS affected by the quality of our relationships. Good ones can promote pleasure and survival, while less optimum ones can lead to annoyance, anger, self-doubt, stress, or even affect our health and ability to survive well. Whether you are suffering from a divorce, or a painful break-up, don’t know who to trust (or who to CHOOSE) as a partner, friend, boss or employee - the anxiety of relationship troubles can really make a mess of things. Maybe you’ve suffered a betrayal, or are dealing with hostility or criticalness or invalidation. Dwindling relationships can involve destructive behavior, where we hurt those we love, or start succumbing to self-destructive thoughts, attitudes or behaviors that spiral out of control and affect much more than our immediate relationship. Past losses in love or life can affect how we act or react to new people and situations and hold us back from even starting to create new, possibly great relationships! How can one get back onto a saner course of action? Come to our Meetup, where we can introduce you to some of the knowledge, tools and techniques of the breakthroughs in the field of the mind that we can apply to this ever important area of life: human relationships! Break free from self imposed limitations Here we will discuss: • How to “erase” the trauma of past hurts and betrayals so that one isn’t always repeating past mistakes. • Why and how do the negative emotions of others affect you? • Why is my partner withdrawing and what can I do about it? • Why do we sometimes feel compelled to hurt the ones we love? • Fights & arguments - what's really behind them? • What underlies “corrosive criticism” or the need to invalidate self or others? • How one can stably change one’s outlook on life so they can affect positive change? • Where do compulsive destructive behaviors come from and what can be done about them? • How to form closer bonds & keep growing the relationships with the people you care about? • How to enhance one’s own ability to survive and create positive healthy relationships whether in love, family & friendships or in work, business or one’s career? Relationships can be hard and life itself IS challenging. Why not arm yourself with the knowledge and breakthroughs that have been made about the mind, mental reactions & interpersonal relationships, so that one has better awareness and control over themselves and life in general. Learn where painful experiences are “stored” and how they can unknowingly affect us. You will also find out how one can “erase” those past painful experiences so that one is free to move forward without being tripped up by the past. Learn too, about what can lead some people to become “toxic” personalities and how to identify those traits in others so you won’t be tripped up trusting the wrong person. Our free Meet-ups occur in a safe environment where one can learn, without fear of judgment or criticism, and without the recommendation of harmful mental techniques or therapies, just how YOU can get yourself onto a happier & more successful path: in love & in life. Be sure to click on the red "Attend" button below to come to this local event. We look forward to seeing you there. This class is held at the Dianetics and Scientology Life Improvement Center.

Morning people unite!! 🐤 ☕ + 💬 @ Cup O Joe Coffee House
Sat, Nov 7, 1:00 PMEarly-bird coffee and conversation at [Cup O Joe Coffee House](https://www.cupojoe.com/)!

Free In-Person Event: Handle Self-Confidence & Motivation to Achieve Your Goals
Tue, Nov 10, 12:00 AMThis is an in-person meeting. Would you like to know the Real You, not just a shadow of yourself? Does your life energy feel somehow trapped within? Does your self-confidence get easily shaken? Do you get in the way of your own goals? We will discuss the real source of all this, what holds you back in life, and how to handle it so you can achieve more successful and happier living. Perhaps you get weighed down with negative emotions you can't seem to shrug off. Or find yourself doing strange and irrational things - not really being yourself. We will cover why that is and tools that work to help you unearth your self, your self-confidence and motivation. This meeting will help you learn about how to effectively overcome: -Out-of-control unwanted emotions -Low self-esteem -Anxiety -Negativity -Stress -Irrational fears -Traumatic or painfully emotional incidents -Breakups -Betrayals -Feeling like you're not really yourself -Self-doubt... We will discuss how to unleash the inner you and tap into your true potential. So come to this online meetup! This meeting is sponsored by the Hubbard Dianetics Foundation of Central Ohio
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