Inclusive Writing: Reflecting Your Values Through Word Choice

No matter what our role is, most of us probably have to write as part of our job - emails, documentation, blog posts, feature specs - but are we being intentionally inclusive when we do so?

In this presentation, we'll learn from professional writer Olivia Barrow about how to create content that fosters respect and belonging.

All genders are welcome!

• Presentation Description
• About the Speaker
• Schedule
• Transportation
• Accessibility / Inclusion
• Code of Conduct

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PRESENTATION DESCRIPTION

"Inclusive writing goes beyond avoiding offensive terms—it’s about intentionally choosing language that fosters respect and belonging. When people feel a sense of belonging, they’re more likely to engage, return, and trust your organization. Inclusive language isn’t just the right thing to do; it’s also good for business and helps prevent unintentional harm.

In this 30-minute talk, I’ll share real examples of language that subtly undermines organizational values or unintentionally excludes, along with simple, effective revisions that build trust and connection."

Key Takeaways

• Learn how to move beyond performative inclusion that only removes “bad” words
• Understand how word choice shapes inclusion, belonging, and audience perception
• Gain a practical framework for writing that reflects your values, aligns with your offerings, and helps your audience feel respected and welcome

ABOUT THE SPEAKER

Olivia Barrow is a writer, a runner, and a creative problem-solver. She graduated from the University of North Carolina and began her career as a newspaper reporter. In 2016, she pivoted into marketing and moved to Madison to launch her own business. As the founder of Olivia Barrow Communications, she helps her clients develop and execute effective content marketing strategies. She is passionate about racial justice and collective liberation and healing. She loves being outside, chasing big athletic goals, and reading novels that expand her understanding of what it means to be human.

SCHEDULE

Feel free to arrive anytime between 5:45 and 6pm; Olivia's presentation will begin at 6pm.

TRANSPORTATION

100state is located downtown at 17 S. Fairchild Street, on the 7th floor.

By car

Metered street parking is available, and the following garages are within a few blocks:

• Overture Center Garage
• Capitol Square South
• Metropolitan Place Parking

By bus

The following bus lines come within a few blocks:
A, B, C, E, F, R, 38, 75

By bike

There are bike racks nearby, outside of Genna's and outside of Barrique's.
Nearby BCycle stations:

• S. Hamilton & S. Carroll St.
• W. Mifflin @ Central Library

Nearby bike routes:

• Capital City Trail

ACCESSIBILITY / INCLUSION

100state is wheelchair accessible, and will have bathrooms designated as gender neutral during the event. All genders are welcome.

If you have an accessibility concern, we encourage you to reach out directly via admin@madisonwomen.tech.

CODE OF CONDUCT

While this event is open to all genders, Madison Women in Tech deliberately curates spaces for and by women and nonbinary folks. Men who attend are expected to listen, and not center themselves or their experiences.

All attendees agree to adhere to the Madison Women in Tech code of conduct: http://coc.madisonwomen.tech