• What we will be doing
In the past, people communicated information through a limited number of channels, such as TV, radio and display ads. The rise of digital and social media has led to an infinite number of communication channels, and this radical change in the way we interface with each other has led to people amassing audiences, both small and large, that can be leveraged to sell ideas, products and movements. This type of marketing has been labelled, influencer marketing, it isn’t new, but in 2019 and through digital media, the game has changed.
This month influencer marketing expert, Ben White, will lead a mastermind exploring how humans have always been influenced, and review the basics of influence. We will look at how we can wield the power of influence through digital channels, identifying the key factors and variables to a successful influencer campaign. And the different ways influencers can be utilised in a variety of business sectors.
Ben White has been working in influencer marketing since 2011 for companies such as Google, COPA90, Oceana, BBC, Disney. Through his work and influencer campaigns across sectors such as politics, sport, fashion and health, he has devised a methodology and framework to help people understand and leverage the power of influence in the digital age.
The session will start with a presentation of Plázida for newcomers, we'll do a little review of the issues we've been dealing with and our progress. Ben will present and we will then talk about how we're going to apply what we've learned about influencer marketing, and set a goal for the next gathering. In the next meeting we will hold each other accountable for our progress.
At the end, someone from the group will volunteer to lead the next session.
We will offer you a vegan snack and show you around our wonderful new space.
• What you have to bring with you
A high level of motivation and a will to ask for help and support and also give your best to the group.
• Important information
Never forget the spirit of a Mastermind group set up by his founder: "The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony."
Get out with a little time in case you get lost, and please be on time!