Meet Jen Groover: Inventor, Founder of Launch Café and "One Woman Brand"

Tagged by Success Magazine as a "One Woman Brand" and “Creativity and Innovation Guru”, a leading "Serial Entrepreneur" by Entrepreneur Magazine and having drawn comparisons to Walt Disney and Benjamin Franklin, Jen Groover's name has quickly become synonymous with innovation, entrepreneurship, and evolution. This concept and product development expert has not only masterminded and built her own companies but she also has assisted in the launch of over fifty other companies and, in the process, taken on more roles than a Shakespeare theatre. She has gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights and has been singled out as a preeminent entrepreneurial leader by such business celebs/best-selling authors as Donny Deutsch and Dr. Larina Kase.

Although it was Jen’s innovative handbag company (the award-winning Butler Bag Company, which launched just over 2 years ago and is now being tracked as one of the fastest growing handbag brands in history) that catapulted her into the spotlight, don’t make the mistake of assuming her experience, appeal, and expertise extend only to the fashion industry. With a sharp, relevant, and vast breadth of knowledge on everything from business issues to education to government policy and with a natural, energetic on-air presence, Jen is a leading progressive voice for a new era. She has already become a regularly featured business and lifestyle expert for such programs as Fox News’ “Strategy Room”, ABC’s “Money Matters”, CBS’ “The Early Show”, CNBC’s “The Big Idea with Donny Deutsch”, and Meredith Corporation’s “Better TV”.

A great example of Jen’s broad scope of vision and appeal can be found in her signing of a major licensing deal with the brand management company behind Isaac Mizrahi’s Target line. This is a move that will allow Jen’s complete lifestyle brand of products to branch out on a scale and to a degree that that only the world’s top designers/manufacturers enjoy. Already, Jen and her products have been featured in over 100 media outlets such as O, The Oprah Magazine, Redbook, Us Weekly, People, Success and Entrepreneur – these products are seen regularly on celebrities and can be found all over the nation at various retailers, big and small, and appear often on primetime QVC.

Jen’s seamless ability to cross and merge the boundaries of business, politics, and culture can be directly attributed to her childhood and unique upbringing. With a politically active, women’s advocate mother who had her hands in almost all aspects of the electoral process (including the creation and production of the award winning program “For You & About You”), Jen was exposed early to the idea of active and passionate participation. While her friends were at the playground after school, she was spending her time at election headquarters, campaigning door to door, and in T.V. studios - an experience that, no doubt, shaped her intricate understanding of the world’s underpinnings and helped give her the drive she has today.

Jen’s diverse experience, unique perspective, and knowledge enables her to identify with, motivate, and inspire people of varying backgrounds and demographics and has led her to become a highly sought after speaker and author – contributing editorial pieces to several prominent business magazines and booking speaking engagements that include political conferences (most recently the Texas and Pennsylvania Governors’ Conferences), charity fundraisers, Learning Annex seminars, and women’s leadership conferences. She is also the National Spokesperson and a Board of Directors member for Girls Take Charge, a leadership organization for girls 9-18 years of age.

As a serial entrepreneur and advocate for business owners, Jen’s guidance and support has impacted thousands of businesses in all phases of the cycle. She has recently created and hosts Launchers Café - a cutting-edge entrepreneurial, multi-media, and interactive brand with tens-of-thousands of members that is changing the way entrepreneurs/launchers learn, share information, do business, and accelerate business growth.

Women’s causes are paramount to Jen, as well. She has received numerous accolades and honors from women’s organizations such as the Momentum Award from Ceslie Network/Ceslie.com recognizing her as one of the best and brightest women in business. Jen also was a nominee for an EWomen Network’s International Femtor Award. Jen Groover is simply a successful and balanced businesswoman who refuses to pick one box to fit into and instead thrives in all of them. Her religion is that of inspiration, creativity, and perseverance and it is reflected in her mantras “Have more fear or regret than failure” and “What if…? and Why not…?”. Jen will further these messages in the near future with such anticipated offerings as the release of her aptly titled first book, What if…? and Why not…?