Trends in Ad Measurement - Panel: Airbnb, Square, EA, Clorox, WalmartLabs

I am delighted to announce our next meetup here for SF Marketing Tech & Analytics! Featuring:

• Airbnb - Nemr Elsotary (https://www.linkedin.com/in/nemrelsotary/), Global Digital Strategy & Activation Lead

• Walmart - Vadim Tsemekhman (https://www.linkedin.com/in/vadimtsemekhman/), Director of Product Management

• Electronic Arts - Dan Elddine (https://www.linkedin.com/in/dan-elddine-31855b2b/), Global Programmatic Lead

• Square - Guli Zhu (https://www.linkedin.com/in/guli-zhu-b882584/), Head of Marketing Analytics

• The Clorox Company - Matthew Karson (https://www.linkedin.com/in/matthew-karson-2528a82/), Associate Director, Digital Media

We have partnered up with Brand Intelligence experts Survata (https://www.survata.com/)to bring you a panel of industry leaders discussing the latest trends of Ad Measurement.

Please register for this free event here on Eventbrite (https://www.eventbrite.com/e/trends-in-ad-measurement-panel-and-happy-hour-tickets-38093997171) as this is a ticketed event - it is completely free to attend but we can only cater for maximum 120 people.

The following discussion will be moderated by Paul Donato, Chief Research Officer at The Advertising Research Council (ARF)

Advertising research is stuck in the Mad Men era. While there has been great advancement in Ad Tech solutions and offerings, the industry has been slow to adopt modern Advertising Research methods. Very little is done to ensure media buys are reaching the intended audience and brand lift studies are often an afterthought.

We will discuss ways to stay ahead of the curve by creating and validating your own programmatic segments, how to conduct efficient ad effectiveness and pretesting studies, and how to use this data to make campaign adjustments in real-time.

Enjoy an evening of networking and expert insights complemented by food, drinks, and conversation.

DETAILS:

6pm on Thursday, November 2nd
169 11th Street, San Francisco 94103

Registration and networking: 6:00 – 7:00 pm
Panel discussion: 7:00 – 7:45 pm
Continued networking: 7:45 – 8:30 pm

Please register on Eventbrite if you would like to attend.
https://www.eventbrite.com/e/trends-in-ad-measurement-panel-and-happy-hour-tickets-38093997171

See you there!

• Ben