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MMZG #37: Ivan Kovačević: "Omnichannel: Kako kombinirati online i offline"
Upravo je izašla vijest da je nekad vodeći US retailer Sears proglasio bankrot. Ništa bolja sudbina nije zadesila nedavno ni Toys'R'US. Dok veliki online igrači poput Amazona uzimaju sve veći dio retail kolača i dalje je udio online trgovine u ukupnoj trgovini relativno malen. Neosporno je da se uloga fizičkog prodajnog mjesta u procesu korisničkog putovanja mijenja. Osnovni izazov klijenata i agencija je kako pružiti vrhunsko korisničko iskustvo te iskoristiti online i offline kanale na najefikasniji mogući način. Nešto više o Omncihannel trendovima i primjerima dobre prakse u različitim industrijama reći će nam Ivan Kovačević, digital direktor Bruketa&Žinić&Grey Digital Shopper huba. -------------------------------------------------------- 18:30-19:00 Okupljanje sudionika 19:00-19:45 Ivan Kovačević: "Omnichannel priče" 19:45-20:15 Otvorena rasprava sa Damirom i pitanja publike 20:15-... Networking i fun :-) --------------------------------------------------------- *Prijave su obavezne!* Upad na #MMZG je BESPLATAN, ali vas molim da odgovorno RSVPate (Yes/No) kako bi mogli planirati točan broj sudionika. Hashtag #MMZG. Facebook stranica (https://www.facebook.com/marketingcroatia/?fref=ts) Vidimo se! Ilija Brajković

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Tkalčićeva 68 · Zagreb

    Past Meetups (36)

    What we're about

    Marketing Meet Up is a meeting point for marketing enthusiasts in Croatia. Being largest meet up in Croatia, the goal of Marketing Meet Up is to gather all those who are interested in marketing across all channels, whether you're interested in online or offline marketing communication. In our meetings, through a combination of lectures and networking, we try to spark creative thought that will help us improve our vision of marketing as a whole.

    The Meetup started off as a gathering point aimed strictly at digital marketers, but over time it has become a hub for entrepreneurs, freelancers, startups and all those who want to enhance their business through quality marketing communication.

    In other words - everyone is welcome, juniors and seniors, marketers with decades of experience and those who have just begun, Zagrebians and foreigners. You're all welcome to the Marketing Meet Up.

    (https://www.facebook.com/pages/Internet-Marketing-Meetup/827511760658727)

    Marketing Meet Up Facebook Page (https://www.facebook.com/marketingcroatia)

    Group hashtag: #mmzg

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