Smart Experimentation - Leveraging AI to Supercharge Experiences

Ready to supercharge your marketing strategies with cutting-edge AI? Join us for the next MarTech London Meetup, where we dive deep into experimentation and experience optimisation with guest host Iqbal Ali. Discover how AI is transforming the way we test, learn, and fine-tune customer journeys, unlocking unprecedented personalisation and engagement. From rapid experimentation to scaling successful strategies, this session will give you the insights to stay ahead in the ever-evolving digital landscape. Don’t miss out—this is your chance to harness the power of AI to optimise customer experiences like never before!

### More about the Meetup

Engage with industry peers and learn from guest host Iqbal Ali as we dive into practical strategies for leveraging AI to enhance customer experiences. Whether you’re looking to streamline decision-making, boost personalisation, or optimise engagement, this meetup offers insights into the latest tools and techniques that are shaping the future of marketing.

### + Bonus Talk: Supercharging AI Performance: The Critical Role of Quality Data (Debbie Barnes, Tealium)

Don’t miss this bonus talk from Debbie Barnes, Gain insights from Debbie Barnes, Enterprise Sales Director at Tealium, as she delves into how leveraging high-quality customer data can unleash the full potential of AI. In this talk, you'll discover how accurate, comprehensive, and relevant data fuels AI success, enhances customer experiences, and drives measurable business outcomes. Learn why robust data management is critical to transforming AI from a mere concept into a profitable reality. Discover the key to turning AI's promise into real-world results with the right data foundation!

### Why Attend This Meetup?

• Learn from Experts - Join Iqbal Ali, a trailblazing AI-driven experimentation expert with over 20 years of experience in UX, data, and optimisation, and Debbie Barnes, Enterprise Sales Director at Tealium, as they share their insights on how to enhance your customer experiences and engagement with AI.
• Stay Ahead of the Curve - Learn about the latest trends in conversion optimisation, AI, and customer engagement from thought leaders in the space.
• Engage with Peers - Network with fellow marketing and tech professionals, exchange ideas, and discuss trends shaping the industry.
• Exclusive Insights - Be part of in-depth discussions on how AI is transforming experimentation, from testing to scaling strategies.
• Creative Inspiration - Explore Iqbal's unique blend of technical expertise and creative storytelling, from his "CRO Tales" series to industry podcasting.