What we’re about
Welcome to the Martech London Meetup! This group is dedicated to bringing like-minded professionals and enthusiasts together to share experiences, insights, and valuable knowledge in the ever-evolving realm of marketing technology. Join us to meet industry leaders, participate in engaging discussions, and stay updated on the latest Martech trends, tools, and strategies that can help transform and optimise your marketing efforts. Whether you're a marketer, developer, data analyst, or simply interested in Martech, we invite you to connect with fellow enthusiasts and expand your network at our exciting events. Let's shape the future of marketing technology together!
Upcoming events (1)
See all- From Data to Decisions: Driving Value with AI & Real-Time Decision MakingMercure London Hyde Park Hotel, Greater London
Join us for our next MarTech London event on Wednesday June 25th, where we explore how to drive business value by connecting analytics, AI, and real-time decision-making. We’ll unpack how leading organisations are moving beyond dashboards - towards insights that drive action and value.
This session sponsored by MoEngage features special guest speakers Priya Verma, Data Analytics Implementation Engineer at Compare the Market, James Atkins, CEO at Synthetiko and Rob Burbeary, VP Sales for Europe at MoEngage, who will be talking about practical realities of architecting AI-ready systems and applying analytics to solve high-impact business problems.
This session will provide you with insights on how to:
- Translate analytics into operational wins and business value.
- Build scalable, AI-ready MarTech infrastructure.
- Leverage AI without getting lost in complexity
- Leverage predictive insights for smarter marketing and impactful change.
RSVP now to connect with fellow MarTech professionals and leave with practical ideas you can apply straight away.
Speakers
Priya Verma | LinkedIn
Data Analytics Implementation Engineer, Compare the MarketAbout her talk "GA4 App Tracking with Firebase"
Priya will dive into GA4 app tracking with Firebase, covering both technical setup and reporting. This session will reveal crucial insights often missing or poorly documented in Google’s resources. This will help Engineers, and the analytics team deliver accurate analytics for APPs and gain trust in the data set.About Priya: Priya Verma is a Digital Analytics Implementation Engineer with around 8 years of experience in analytics, reporting, and measurement. She has worked across a range of industries, including media and entertainment, financial services, and e-commerce. Priya is passionate about public speaking and aspires to pursue it more actively in the future, with the goal of sharing insights and connecting with audiences in meaningful and impactful ways.
James Atkins | LinkedIn
Chief Executive Officer, SynthetikoAbout his talk: "Teaching Machines to See What Marketers Miss"
In this talk, James explores how AI has evolved from powering search engines to solving complex marketing problems. He shares the journey of building a custom AI model that goes beyond dashboards, reconstructing user journeys and surfacing insights traditional analytics often overlook.About James: James Atkins, the Director of Synthetiko, is a hybrid seasoned technology leader with deep expertise in enterprise architecture, deep learning, and analytics. With career-spanning roles at Pierian, Denovi, Vodafone, Pernod Ricard and Quadient, James will walk us through the practical realities of architecting AI-ready systems and applying analytics to solve high-impact business problems.
Rob Burbeary | LinkedIn
VP Sales for Europe, MoEngageAbout his talk: "Marketing in the Age of AI: Real-time Engagement and Personalization"
The future of marketing is here, and it's deeply personal and relentlessly real-time. This session will reveal how advanced AI is transforming customer engagement, moving beyond generic campaigns to deliver hyper-personalized experiences that truly resonate. Discover how to foster genuine connections with every individual, driving sustained growth in today's dynamic digital landscape.About Rob: Rob Burbeary is the VP Sales for Europe at MoEngage. He brings extensive experience in Sales, and MarTech. Rob has extensively worked on establishing and scaling operations in regions including the Nordics, Benelux, Israel and Spain, building ARR exceeding $15M. Rob is passionate about coaching and scaling high-growth teams.Rob is based in London and focused on scaling the MoEngage growth story in Europe.
