Zero-Click Crisis: Repositioning Your Product for AI Discovery

Your website traffic is about to crater. Here's how to profit from the crash.

With generative AI set to obliterate 25% of web traffic by 2026, the very function of a website is at an inflection point. But the smartest PMs aren't panicking—they're positioning their products to dominate the new reality where AI agents, not search engines, are determining what your customers see.

The hidden opportunity: The few users who DO reach your product after AI screening are 3-4x more likely to convert. Ensure your product is AI-ready when they arrive!

In this session, Alex Liss, VP, Data Science & AI at Huge, will dissect how AI is completely rewiring the customer journey and what it means for your product roadmap. We'll break down the critical shift from SEO to Generative Engine Optimization (GEO)—where your product becomes a conversational, context-rich resource that AI agents actually want to recommend.

You'll walk away with: a clear roadmap on how to adapt your content, analytics, and user experience for a future where success is measured by task completion, not just traffic.

Bottom line: While your competitors optimize for humans who will never visit, you'll be building for the AI agents that control access to them.

Transform your digital product from a traffic-dependent liability into an AI-amplified revenue engine.