Join us for a conversation with Sterre van der Laken, Strategy and Programs Lead at the AI Centre at Salesforce, Dilawar Azhar, Strategy & Transformation Manager at The AA, and Irene Escobar Castells, AI Learning & Transformation Manager at IAG Transform. Together, they’ll explore how organizations can enable their workforce to thrive in an AI-driven world.
As AI reshapes jobs and workflows, organizations need more than technology, they need people ready to adapt. Sterre van der Laken, Dilawar Azhar, and Irene Escobar Castells will share how learning, capability building, and AI enablement programs help teams develop the skills to work alongside AI and drive meaningful transformation.
Speakers
Sterre Van Der Laken - Strategy & Programs Lead, AI Centre, Salesforce
Sterre van der Laken is Strategy and Programs Lead at the AI Centre at Salesforce, where she leads design-led AI programmes and strategic initiatives that help organisations navigate the rapidly evolving AI landscape. Her work focuses on bridging strategy and execution, bringing together cross-functional teams to turn emerging AI capabilities into practical, real-world solutions. She is also a frequent speaker on AI, leadership, and design thinking, helping leaders understand how to translate AI innovation into meaningful business impact.
Dilawar Azhar - Strategy & Transformation Manager, The AA
Dilawar Azhar is a Strategy & Transformation Manager at The AA, where he works on initiatives that modernise operations, improve customer experiences, and drive organisational change across the business. His work focuses on aligning strategy with execution, helping teams adopt new technologies, streamline processes, and deliver more efficient services to millions of drivers and members. With a background in finance and transformation, Dilawar brings a data-driven approach to solving complex business challenges and enabling long-term growth.
Irene Escobar Castells - AI Learning & Transformation Manager, IAG
Irene Escobar Castells is the AI Learning & Transformation Manager at IAG Transform, where she leads initiatives to build AI capability, drive organisational change, and accelerate digital transformation. She focuses on empowering teams through AI education, strategic enablement, and thoughtful integration of artificial intelligence into business processes to unlock value and drive sustainable growth.
Event Overview
AI isn’t just about tech, it’s about people. This session explores how organizations are building skills, capability, and learning programs to prepare employees for AI-driven work.
01 - Building Skills for an AI Workforce
Learn how to identify the capabilities teams need to work effectively with AI, and how to design programs that develop these skills strategically.
02 - Learning and Development in the Age of AI
Explore best practices for creating AI-focused learning programs that accelerate adoption, support upskilling, and empower employees.
03 - Driving AI Enablement Across Teams
Discover how to embed AI into workflows, create a culture of experimentation, and enable employees to leverage AI safely and effectively.
