Marketing Evenings LDN: The Future of the Creator Economy

Join us for an evening as we explore how the creator economy is reshaping modern marketing. We'll explore how brands and creators can build trust, scale authenticity, and drive meaningful growth in a rapidly evolving digital landscape.

Event Overview
The creator economy is now foundational. In this session we'll explore how brands can win through authentic creator collaborations and community-led growth, sharing clear strategies for building trust and turning audiences into advocates.

01 - Authenticity at Scale: Winning in a Trust-Driven Economy
Learn why trust is today’s most valuable marketing asset and how brands can scale authentic storytelling without losing credibility or cultural relevance.

02 - Co-Creation That Converts: The Future of Brand Collaborations
Discover how brands and creators can move beyond transactional sponsorships to build collaborative partnerships that drive measurable results and long-term value.

03 - Community-Led Growth: Turning Followers into Advocates
Explore how to transform passive audiences into active communities, creating loyal advocates who amplify your brand organically and sustainably.

Speakers

Rajarshi Lahiri - Head of Creator Partnerships, YouTube
Rajarshi Lahiri is the Head of Creator Partnerships at YouTube, where he leads efforts to build and nurture strategic relationships with creators around the world. He focuses on empowering creative talent, driving platform growth, and helping creators maximise their impact through meaningful support, collaboration, and industry insights.

Grace Duncan - Strategy Director, SCREENSHOT
Grace is a Strategy Director specialising in influencer marketing, performance strategy and social content. She has worked with global brands including Vinted, Wendy’s, Pull&Bear, JD Sports and Activision Blizzard, helping them build brand and growth engines rooted in social and creator ecosystems. Her work combines cultural insight with performance analytics, translating platform behaviours and audience signals into scalable content strategies that drive measurable business outcomes.

Taz Alam - Social Media Content Creator, YouTube
Taz Alam is a Social Content Creator at YouTube, where she develops engaging, platform-native content that connects with global audiences and reflects evolving digital culture. She focuses on storytelling that resonates across formats, using creativity, trends, and audience insight to drive engagement and build community.