Marketing Mornings LDN: Building the UK's Fastest-Growing Brand, PerfectTed

PerfectTed’s growth didn’t happen by accident. From day one, the team embraced a brand-first mentality, an earned-first mindset, and community-led storytelling to build momentum without relying solely on paid channels.

This session explores the evolution from scrappy, activity-led marketing to standout brand campaigns, unpacking key moments, partnership strategies, and the concept of “little bigness.” Kelly and Gemma will also share what it takes to evolve from startup to scale-up, build the right team for the next stage, and stay rooted in your original mission while growing fast.

Event Overview
Scaling is hard. Scaling while staying true to your brand is harder. In this session, Kelly Shaw and Gemma Krishnan share how they helped turn PerfectTed into one of the UK’s fastest-growing brands through brand-first thinking, community, and bold marketing.

01 - Laying the Foundations for Brand-Led Growth
How a clear brand point of view, community focus, and storytelling created early traction and set the stage for scale.

02 - From Tactical Activity to Big Brand Moments
Explore how PerfectTed moved from early marketing experiments to integrated campaigns and partnerships that accelerated growth.

03 - Scaling the Team, Protecting the Brand
A candid look at building tomorrow’s marketing team today, and how to scale structure, capability, and ambition without losing what made the brand special.

Speakers

Kelly Shaw - Head of Marketing, PerfectTed
Kelly Shaw is Head of Marketing at Perfect Ted, where she leads brand, growth, and go‑to‑market strategy to elevate the company’s presence and connect with audiences in meaningful ways. She focuses on building engaging campaigns and narratives that strengthen customer relationships and support business expansion.

Gemma Krishnan - Senior Marketing Manager, PerfectTed
Gemma Krishnan is Senior Marketing Manager at Perfect Ted, where she leads strategic marketing initiatives to grow brand awareness and drive customer engagement. She focuses on crafting compelling campaigns and experiences that resonate with audiences and support the company’s growth goals.