Lunchtime Sessions LDN: Building a Pleasure First Drinks Brand with Botivo

Join us for a lunchtime conversation with Kate Emlyn Jones, Head of Marketing at Botivo, as she shares the story behind building a drinks brand rooted in pleasure. Kate will explore how Botivo carved out its space by focusing on taste, ritual, and experience rather than restriction.

In a category often defined by what is missing, Botivo chose a different path. Kate Emlyn Jones will unpack the brand’s origin, its positioning as a pleasure-first drink rather than a 0% alternative, and how thoughtful events and experiences bring the brand to life in tangible, memorable ways.

Event Overview
How do you build a drinks brand without leaning on the 0% label? Kate Emlyn Jones shares how Botivo was born, how it positioned itself around pleasure rather than absence, and how experiential marketing makes the brand real for its community.

01 - The Origin of Botivo
Learn how Botivo came to life, from early idea to launch, and the key decisions that shaped its identity in a fast-growing drinks category.

02 - Positioning Beyond 0%
Discover how defining Botivo as a pleasure brand, not an alternative, created stronger emotional resonance and clearer differentiation.

03 - Making the Brand Tangible
Explore how events, partnerships, and real-world experiences translate positioning into something people can feel, taste, and remember.