1000× Growth in 60 Days: Scaling Infrastructure for Superbowl traffic

What does it take to prepare your backend for a traffic spike of 100,000 users per second? With Farhad we will discuss a real-world challenges and solutions for scaling AWS infrastructure to handle massive, unpredictable loads—like those during a Super Bowl ad. We’ll talk about key lessons on observability, load testing, and architectural tweaks that made the difference between success and failure. Whether you’re preparing for a major event or just want to build a more resilient system, this conversation will equip you with actionable insights to scale confidently.

About Farhad Farahi:
Director of Cloud Engineering at the Hamburg-based adtech company, adjoe. Farhad joined from the very beginning as one of the first members of the tech team almost 8 years ago. He laid the groundwork for adjoe’s cloud infrastructure, creating scalable solutions using AWS services including Kubernetes, Kafka, Druid, Spark, Flink, Elasticsearch, OpenObserve, Airflow, and many more. Today, this infrastructure handles 6 billion requests every day, supported by an 8-person cloud engineering team.

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