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Welcome to the LucidLink Meetup! This group is perfect for individuals who are interested in exploring the latest developments in technology and software development. Whether you're a seasoned professional or just starting out, join us to network, learn, and share ideas about how LucidLink can revolutionize the way we work and collaborate. Let's come together to stay informed, inspired, and empowered by cutting-edge advancements in the industry. We look forward to connecting with like-minded individuals who are passionate about pushing the boundaries of innovation!

Meet-up vol. 9 | PLG: Practical product assessment and implementation strategies

Meet-up vol. 9 | PLG: Practical product assessment and implementation strategies

Entract 127, 127 ulitsa „Georgi S. Rakovski“, Sofia, BG
  • About the event:

Product-led Growth: Practical Product Assessment and Implementation Strategies
How sales-led B2B companies can meaningfully adopt Product-led Growth

Product-led Growth (PLG) is no longer just a buzzword - it has become a strategic priority for many established, sales-led B2B SaaS companies. Driven by changing buyer behavior and increasingly digital, remote-first markets, PLG promises faster, more scalable growth at lower acquisition costs. But what does that actually look like in practice?

Join us for an honest, experience-based walk-through of LucidLink’s Product-led Growth journey so far. In this talk, we’ll cut through the hype and explore what parts of PLG truly deliver impact and where companies often struggle.

Drawing on both current PLG research and real-world examples from LucidLink, we’ll discuss how to evaluate product readiness for PLG and how to design implementation strategies that work within a traditionally sales-led organization.

  • What we’ll cover:
  • Core principles of Product-led Growth and PLG product readiness
  • How to assess whether (and where) PLG makes sense for your product
  • Practical implementation patterns and learnings from LucidLink’s experience
  • What PLG can realistically deliver—beyond the hype
  • Who should attend
  • Product Professionals interested in Growth Product Management
  • Leaders and operators in B2B SaaS
  • Anyone working in a sales-led organization exploring PLG strategies

Whether you’re already familiar with LucidLink’s technology or simply interested in strengthening your product strategy with thoughtfully applied PLG tactics, this meet-up will offer practical insights and an open discussion with the LucidLink Product Team and the wider product community.

  • About the speaker:

Mariya Mladenova is a Senior Product Manager at LucidLink, leading the Monetization and Growth product area. She brings over 8 years of experience in Product Management, including strategic product leadership at one of Berlin’s largest unicorns-turned-public companies. Mariya is passionate about product strategy, growth, and building products that scale sustainably.

  • About LucidLink:

LucidLink is the storage collaboration platform that frees creative teams to work together from anywhere. With a single shared filespace protected by zero-knowledge encryption, your team can instantly and securely access, edit and share projects of any size.

Combining the ease of a local drive with the power of the cloud, LucidLink gives you on-demand access to your files. Now you can get straight to work without downloading, syncing or versioning disasters.
Just like its customers, LucidLink's teams work together from anywhere.
Privately held and headquartered in San Francisco, California, with an office in Sofia, Bulgaria, LucidLink's hybrid and remote employees work across Europe, North America and Australia. Discover more at
www.lucidlink.com

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