What we’re about
Summaries of our previous meetings: https://bit.ly/meetupmartech
Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics.
Each meeting includes a list of suggested topics.
How the Meetup Will Flow
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.
DISCUSSION TOPICS PER EACH SESSIONS:
01. Audience segmentation - May 17, 2025
02. Attribution of marketing channels - May 24, 2025
03. Campaign optimization (A/B) - May 31, 2025
04. Ad campaigns: performance by platform and risks. - June 07, 2025
NEXT SESSION June 14, 2025 - 05. Automations (emails, posts, etc.)
06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Mobile apps for different businesses
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues
Upcoming events (4+)
See all- Marketing Technology & Business Alignment MeetupFood court at The Amazing Brentwood, Burnaby, BC
Summaries of our previous meetings: https://bit.ly/meetupmartech
Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.
Please RSVP for clarity and to be updated in case we change the location.
DAY and TIME: Saturday, June 07 2025, at 10:00 AM
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).
FB: https://fb.com/meetupmartech/HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
NEXT SESSION - June 14: 05. Automation (emails, posts, etc.)
06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues - Marketing Technology & Business Alignment MeetupFood court at The Amazing Brentwood, Burnaby, BC
Summaries of our previous meetings: https://bit.ly/meetupmartech
Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.
Please RSVP for clarity and to be updated in case we change the location.
DAY and TIME: the date posted, at 10:00 AM PST
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).
FB: https://fb.com/meetupmartech/HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
NEXT SESSION - June 14: 05. Automation (emails, posts, etc.)
06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues - Marketing Technology & Business Alignment MeetupFood court at The Amazing Brentwood, Burnaby, BC
Summaries of our previous meetings: https://bit.ly/meetupmartech
Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.
Please RSVP for clarity and to be updated in case we change the location.
DAY and TIME: the date posted, at 10:00 AM PST
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).
FB: https://fb.com/meetupmartech/HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
NEXT SESSION - June 14: 05. Automation (emails, posts, etc.)
06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues - Marketing Technology & Business Alignment MeetupFood court at The Amazing Brentwood, Burnaby, BC
Summaries of our previous meetings: https://bit.ly/meetupmartech
Bring your marketing and business questions, and share your stories. No excessive filming, sales pitches, or MLMs, but just genuine conversation and sharing. The host brings experience in marketing and analytics. Each meeting includes a list of suggested topics.
Please RSVP for clarity and to be updated in case we change the location.
DAY and TIME: the date posted, at 10:00 AM PST
LOCATION: Food court at The Amazing Brentwood (4567 Lougheed Hwy, go to the 2nd floor through the glass walkway and turn right). It is a nice, spacious and quiet place with large tables and plenty of stools, with no loud music, and in the morning it's almost entirely empty (please see the pic with the map).
FB: https://fb.com/meetupmartech/HOW THE MEETUP WILL FLOW
Part 1: Structured Discussion
- Quick introductions: Share what you do and any questions you've brought.
- Brief overview of the suggested topic of the day.
- Group discussion: Share your experiences and insights on the topic.
Part 2: Open Conversation
- Ask any additional marketing or business questions.
- Free-form discussion and idea exchange.
- Break into smaller groups or chat one-on-one as you like.DISCUSSION THEMES FOR EACH SESSION:
May 17: 01. Audience segmentation
May 24: 02. Attribution of marketing channels
May 31: 03. Campaign optimization (A/B)
June 07: 04. Ad campaigns, performance by platform and risks
NEXT SESSION - June 14: 05. Automation (emails, posts, etc.)
06. Offline marketing
07. Customer funnels
08. Data Integration across platforms
09. Marketing optimizations "with AI"
10. Redundant vs underutilized tools
11. Customer relations and CRMs
12. Customer feedback management
13. Budget planning and tracking
14. Change management: emails, campaigns, workflows, lists, contacts, budget, keywords, creative edits
15. Forecasting tools
16. Customer experience in web (heatmap, screens)
17. Customer experience flow
18. Trial to paid conversions
19. Product feature prioritization
20. Customer Lifetime Value modeling
21. Dashboards and exploration
22. Apps and types of business
23. Data storage for marketing
24. Conventions
25. Risks and risk management
26. Discuss scaling issues