Engagement design: start with insights …who’d have thought!

Hi Disruptors

Hot on the heals of last months’ super agility session, we can’t wait to share a discussion on how to gather insights that improve the design of your engagement.

Question: How many of you feel that change engagement and communications activities are designed on real insights?

Answer: If YES, then go to the top of the class …but please still come and share your brilliance.

If MAYBE or NOPE, then come along and hear about an approach you may not have tried.

Using a UX Design technique, we’ll take you through a Case Study where Staff Personas were used to gain insights on engagement preferences and to build effective change initiatives.

Our regular fellow Disruptor and Change Creator Kylie Flavel has added this approach to her toolkit and joins us 'up the front' to co-facilitate this session.

Once again we’ll meet at our fabulous sponsor’s place … the York Butter Factory.

See you soon

Best

Jude & Brent

The Change Agency @ http://www.judehorrill.com