Memphis Data Professionals

Your Power BI report is only as good as the model underneath it.
And most bad reports do not look bad at first.
They have polished visuals.
They have slicers.
They have colors.
They have charts that look executive-ready.
But underneath?
Messy tables.
Weak relationships.
Broken logic.
DAX trying to cover up problems that should have been fixed at the foundation.
That is where Power BI projects start to fall apart.
On Tuesday, May 19, I’ll be presenting:
Data Foundations in Power BI
5:30–7:00 PM
FedEx Institute of Technology (FIT), Room 225
365 Innovation Dr · Memphis, TN
This session is built specifically for accountants, finance professionals, and business leaders who want Power BI to be more than a pretty dashboard tool.
We’ll get into the structure that actually makes reporting scalable:
Why the data model matters before the visual ever gets built
How accountants should think about fact tables and dimension tables
Why star schemas are not just “database stuff”
How relationships drive trust, accuracy, and flexibility
Where Power Query, DAX, and the data warehouse each fit
How to organize a Power BI model so it can actually grow with the business
Here’s the truth:
If the model is wrong, the report is just a pretty lie.
But when the foundation is right, Power BI becomes something much bigger.
It becomes a system for consistency.
A system for auditability.
A system for better decisions.
A system that connects finance, operations, and strategy.
That is the difference between building a report and building intelligence.
Come ready to rethink Power BI from the ground up.