Are we lovin’ it? How food marketing messes with our minds and diets

We see food marketing everywhere – on TV, online, on billboards, bus shelters, sports stadia – but does it really affect what we eat? Nobody wants to believe they are being manipulated by the food industry and their bright and dynamic promotions, but unfortunately the evidence does suggest that ‘advertising works’. In this talk, I’ll share the many different ways in which food marketers grab our attention and persuade us to think positively of their brand and to buy and consume their products. I’ll discuss how our exposure to marketing can differ depending on where we live and how we are personally targeted with content online, as well as how advancing digital technologies are driving changes in our experiences of marketing now and in the future.