Funnel Analysis For Business | David Effiong

Speaker: David Effiong
Topic: Funnel Analysis For Business

Abstract: In this session, you'll learn how to:

• Understand customer funnels from a business perspective.
• Identify customer drop-off points using data.
• Use funnel analysis to support better business decisions.

Whether you're a 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝘁, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹, 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿, or someone looking to strengthen your analytical thinking, this session is for you.

Profile:
Experienced Analytics Engineer with years of experience building production-grade data infrastructure for fast-growing companies across banking, beauty, retail, AI, and e-commerce. He specializes in modern data stack implementations, helping organizations transform raw data into trusted metrics and self-serve analytics that drive real business decisions.

David's work spans large-scale data modelling, AI-enablement frameworks, and cloud migrations, with a track record of delivering measurable impact on model designs, infrastructure cost savings, pipeline performance gains, and improvements in data quality. He approaches data modelling from a business logic standpoint, partnering cross-functionally with Product, Marketing, and Engineering to ship incremental value while building for long-term scale.

Beyond his consulting work, he co-organises the dbt Meetup Lagos, contributes to growing the analytics engineering community across Africa, and shares practical data engineering content on my YouTube channel, David Data. He shares his thoughts as a speaker on different platforms on data & AI.

Connect with the speaker: https://www.linkedin.com/in/david-effiong/

See you in the online live class session!

RSVP: https://www.meetup.com/microsoft-excel-and-data-analysis-learning-community/events/315366692/

Joining link: https://vip.urbizedge.com/excel-live

(c) https://class.urbizedge.com

Recording of past sessions is available at https://www.youtube.com/playlist?list=PL0kdLm6FekrMWYBcervKPF_eAZk9dnoSI​​​​​​​