What we’re about
This group is operated by Middle Country Public Library (2/2/2022).
Offering free educational and networking opportunities for Long Island entrepreneurs and business professionals.
Upcoming events
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LinkedIn Reporting & Analytics: How to Measure What Matters
Miller Business Center, 101 Eastwood Blvd, Centereach, NY, USAre your LinkedIn campaigns really working?
In this session, led by Lee’Ann Burgess, one of just 80 LinkedIn Certified Marketing Experts worldwide, we’ll learn how to make sense of LinkedIn’s reporting tools so we can see what’s driving results and what isn’t. This training will begin with a high-level LinkedIn overview for businesses to ensure everyone is up to speed before diving into reporting and analytics.
We’ll cover: • How to align the right metrics with your campaign objectives • Using Campaign Manager to compare, filter, and export reports • Setting up the Insight Tag for website retargeting and conversion tracking • Understanding demographic insights to refine your targeting • Leveraging the Recommendations Hub to optimize campaigns in real time
Attendees will leave with a practical checklist you can use to track ROI, benchmark performance, and continuously improve LinkedIn marketing efforts.
Presented by Lee’Ann Burgess, Social Vibe Marketing2 attendees
Google’s New AI Search and the Future of the Web
Miller Business Center, 101 Eastwood Blvd, Centereach, NY, USThis workshop explores how Google’s new AI-driven search is quietly rewriting the rules of visibility on the web. We’ll break down key ideas including the decline of traditional click-through traffic, the rise of zero-click results, and how AI assistants are now “reading” your site differently than people do. Participants will learn what makes content credible in this new landscape, how community platforms like Reddit and Quora fit into the mix, and practical ways to adapt your website into a stronger, more authoritative destination in the age of AI search.
Presented by Henry G. Bramwell Jr. of Visionary1 attendee
Past events
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