THE PERSONAL BRAND EDIT

A brand strategy and mood board workshop with Gioma Studio x The Mindful Step

If you're building something of your own in Porto (a business, a freelance practice, a new chapter after relocating), you've probably saved hundreds of images of other people's brands. This afternoon is about finding yours.

In 2.5 hours, brand strategist Bruna Marconi of Gioma Studio takes you through two parts:

1. An introduction to brand strategy: what a brand really is, and the foundations you need before thinking about logos, colours or fonts.

2. A hands-on moodboard session: you'll create your own brand moodboard, and Bruna will help you translate the images you chose into brand language. What do they say about your brand, and how can you use that in your business?

You'll leave with your finished mood board, a printed brand strategy guide and a much clearer picture of how your business should look and feel.

Who it's for: founders, freelancers and women building something new, at any stage. No design experience needed.

About Bruna: Bruna is a Brazilian brand strategist and designer based in Porto, with more than 10 years of experience. Through Gioma Studio she works with women founders on brand strategy, visual identity and creative direction.