Beck Venture Center Startup Forum: Marketing for Startups

Beck Venture Center Startup Forum: Marketing for Startups: How to Market, Sell & Scale with Credibility with Jen Hannon

Your startup might be groundbreaking, but if no one knows about it, does it even exist? Getting noticed and trusted is half the battle. This session is for founders who want a clear, strategic approach to marketing that drives results.

Learn the key differences between branding and marketing, how sales can leverage marketing to close more deals, and how product teams can turn customer insights into smarter roadmaps. You'll learn how industry analysts can increase your credibility, accelerate market adoption, and help you compete in the market.

With insights from Jen Hannon, a seasoned industry expert, you’ll walk away with practical, high-impact marketing strategies that help your startup gain traction, build authority and scale faster.

About Jen Hannon:

Jen Hannon translates marketing jargon into something that makes sense. She’s worked with Red Hat, Splunk, and P&G, helping teams tell better stories and get their ideas in front of the right people.
Kicking off her career at The Onion, she’s spent years collaborating with industry analysts from Gartner, Forrester, and IDC, turning technical terminology into clear, compelling narratives. Jen specializes in helping B2B companies increase market awareness, grow pipeline, understand customer challenges, and create high-impact campaigns with key industry influencers.

About Beck Venture Center's Startup Forum:

Startup Forum is a program series designed to empower entrepreneurs with essential knowledge and insights crucial for startup success. Each session within the series features a diverse lineup of industry experts and thought leaders who delve into a wide array of topics. These topics include Accounting Basics for Startups, Discovering a Winning B2B Value Proposition, venture capital insights, founder panels, and practical advice on capital fundraising, among many other topics. Through engaging speakers and interactive panels, Beck Venture Center’s Startup Forum provides invaluable guidance and networking opportunities aimed at equipping founders and entrepreneurs of Mines and the broader community with the tools and understanding needed to navigate the competitive startup landscape effectively.

The local startup community is the heartbeat of the Beck Venture Center, and we ensure plenty of time for networking at every startup forum event! Come network with us and enjoy complimentary snacks and drinks, including happy hour beverages, courtesy of the Beck Venture Center. We hope to see you there!

Event Timeline:
3:30 PM: Doors
4:00 PM - 7:00 PM: Program and Networking

Register for Startup Forum Here!