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Facebook. Twitter. Video. Search. Complex Real-time decisions in 50ms @ 500k TPS

Free beer & soda, junk-food, swag & win a Karma 4G Social-Hotspot!

Mazdak Rezvani, CTO, Chango
Srini V. Srinivasan, Founder & VP Engineering & Operations, Aerospike

A Database Month event:

We will talk about some of the challenges of building the programmatic advertising platform 'Chango' and the various high level technical choices we made along the way, including picking the Aerospike in-Memory NoSQL database.

Chango connects marketers with their exact target audience in real time across Display, Social, Mobile, & Video. Chango's RTB infrastructure handles over 500,000 requests per second. Chango's powerful DSP is coupled with a DMP that with performs real-time lookup and updates on over half a billion profiles across North America and the UK.

The infrastructure is spread across multiple data centers in the US and Europe. Chango's RTB platform makes complex real-time decisions in under 50 milliseconds.

Mazdak Rezvani, CTO of Chango, brings with him a diverse background in product and technology. Prior to joining Chango, Mazdak served as the VP of Operations at Tall Tree Games, a Top 50 Facebook game developer and the creator of YoVille (acquired by Zynga). Prior to that, he was the VP of Engineering for the iconic Mazdak was also a founding member of BubbleShare (with Chango CEO Chris Sukornyk) and became the co-founder of an incubator project within Kaboose Inc. (after the BubbleShare acquisition). Mazdak is based in Toronto.

Srini V. Srinivasan, Founder and VP Engineering & Operations of Aerospike, brings 20-plus years of experience in designing, developing and operating Web-scale infrastructures, and he holds over a dozen patents in database, Internet, mobile, and distributed system technologies. Srini co-founded Aerospike to solve the scaling problems he experienced with Oracle databases at Yahoo! where, as senior director of engineering, he had global responsibility for the development, deployment and 24x7 operations of Yahoo!'s mobile products, in use by tens of millions of users. Srini joined Yahoo! as part of the Verdisoft acquisition, where as vice president of engineering, he oversaw the development of high-performance data synchronization products for mobile users. Srini also was chief architect of IBM's DB2 Internet products, and he served as senior architect of digital TV products at Liberate Technologies.

Swag giveaway at 6:30pm
Power-Networking at 6:35pm
Presentation starts at 6:45pm

Please note: entry after 6:30 is space-dependent and not guaranteed

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Join or login to comment.

  • A former member
    A former member

    It was very informative about change and Aerospike. Just that there was a little too much info packed in and hence the presenter was having to rush through . Actually it would have been helpful to actually know more in terms of some actual business use cases as to how Chango used Aerospike to it's advantage to deliver those business cases better than it could do so in the past. Definitely appreciate the metrics but a little more finer focus on the business use cases would help too. On the whole thank you Eric and team for the great meetup!

    April 29, 2014

  • Eric David B.

    Watch the event video in HD 1080p at

    April 27, 2014

  • James B.

    Started a bit late, then the presentation wasn't more than 30 mins. Content wasn't terribly applicable.

    April 26, 2014

    • Eric David B.

      I'm sorry that the content differed than yuo had expected. FYI, the presentation + QA was approaching an hour long (51-minutes...)

      April 27, 2014

  • Lorgio J.

    Title was a bit misleading. It was interesting to see another architecture, but it was more of an aerospike promo rather than any useful information.

    4 · April 25, 2014

  • dave m.

    What's RTB? What's DSP?? What's DMP??? Is it anything like a CTO?

    1 · April 24, 2014

    • Eric David B.

      Great questions, they are all components of the Flux Capacitor :)'ll find out the answers tonight... Thank you for pointing out the use of trade-jargon, we'll try to avoid that in future event descriptions.

      April 24, 2014

    • Kyle S.

      Hi Dave, Eric is correct, you will be learning about what those acronyms stand for tonight...but no they are not job titles like CTO :)..RTB stands for Real Time Bidding, DSP is a Demand Side Platform, and DMP refers to Data Management Platform.

      April 24, 2014

  • Anne M.

    Will there be a video/slides? I hope so ? :)

    April 23, 2014

  • Wilson M.

    Hi Guys,

    I'm a newbie and wanted to know if there is a place for a person like me that just begun to use PHP MYSQL? Thanks,


    April 22, 2014

    • Eric David B.

      Hi Wilson,Yes, indeed - we always encourage our presenters to teach advanced/deep-tech topics while including fundamentals so that it is digestible by people at all levels, including beginner. See you Thursday!

      April 23, 2014

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