National Association of Women Business Owners - SF Bay Area

Culture-First Marketing and Branding: Building Brands That Move at the Speed of Relevance with Rizza Paula Infante

Join us for an inspiring virtual Lunch & Learn hosted by NAWBO San Francisco Bay Area, where we’ll address the urgent need for a marketing approach that reflects the lived experiences, values, and diversity of modern audiences - without compromising authenticity or strategy.

In an era where consumers expect brands to reflect their values, identity, and culture, traditional marketing just doesn’t cut it anymore. This session introduces a transformative approach—Culture-First Marketing and Branding—that puts cultural awareness, emotional resonance, and societal relevance at the heart of business growth.

This talk is designed for brand builders, marketers, creatives, and business leaders who want to build trust, deepen loyalty, and differentiate in a crowded marketplace. You'll discover how leading with culture fuels connection, drives conversion, and future-proofs your brand for long-term impact.

Here are the top 3 insights participants will gain:

1. The New ROI: Relevance, Representation, and Resonance: Learn how brands that lead with cultural intelligence build deeper emotional connections and outperform competitors in loyalty and trust.
2. Frameworks to Build Culture-Driven Brands: Gain step-by-step strategies and real-world examples for embedding cultural fluency into your brand identity, messaging, and content.
3. How to Stay Ahead of Shifts Without Performing or Pandering: Understand the difference between authentic alignment and trend-chasing, and how to show up with integrity in today’s value-driven world.

This event is perfect for women entrepreneurs, founders and start-ups, purpose-driven businesses, corporate innovators and changemakers, and business leaders who want the clarity, tools, and confidence to turn your brand into a cultural force—one that inspires action, earns loyalty, and thrives at the intersection of purpose and profit.

Register: https://NAWBOBuildingBrands.eventbrite.com

Virtual Lunch & Learn
NAWBO Members Free, $10 Guests