Native Advertising is a term describing new methods of delivering marketing messages to consumers that fit the form and function of the websites and web platforms on which they are delivered. It is the reverse of intrusive methods such as Banner Ads & Pre-Roll videos. It can be considered a sub-element of Content Marketing and it's popularity is set to skyrocket worldwide in 2015.
The Native Advertising Meetup Group is an initiative aimed at helping like minded professionals within the industry get together and share ideas and information for their mutual benefit.
Who should join this group:
• Media, Marketing & Advertising Professionals working within Traditional & Native Advertising Platform Companies, Publishing Companies, Global Brands, Digital Agencies, Media Buy Companies, etc
• Tech Journalists & editors interested in Native Advertising