Need to Convince Management? How to Build a Business Case

Event Location:
Oracle
8 Van de Graaff Drive · Burlington, MA
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Regardless of your place in the organization, you often need to convince others to spend money or time on a necessary effort. Sometimes, those proposals succeed. But too often, they don’t—and the organization suffers.
Instead, you can learn the secrets of successful consulting proposals.

Those secrets include:

• Focusing the proposal on the ideal decision-maker,
• Explaining the tangible, intangible, and peripheral benefits, and
• Offering three options for your management’s consideration.

Don’t waste your time trying to calculate an incalculable number, such as ROI. Instead, become an internal consultant to help convince your management to fund the tools, training, or work, you need to succeed.

Learning Outcomes:

• How to learn who has the money and/or the decision-making power
• How to describe the costs of continuing to work this way
• Ways to explain the tangible, intangible, and peripheral benefits so managers understand
• How to create three options

Speaker
Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams do reasonable things that work. Equipped with that knowledge, they can then decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 20 books about many aspects of product development. Find her Pragmatic Manager newsletter, articles, and blogs at jrothman.com and createadaptablelife.com.

Note:
Please RSVP for this event by the day before it happens so we can give the attendee list to the venue host/sponsor. If your name isn't on the list, you won't be allowed in. Also, make sure the name on your Meetup profile is similar to the name on your ID, which you'll need to show when you check in.