Google Analytics - making sense of your data with segments

Google Analytics is a powerful free tool that tracks visits and actions on your website. Could you do more with Google Analytics? Non-profit website publisher Jeannine Mitchell shows how she got a new perspective on raw data from the Google Analytics module installed on her (Drupal CMS) website after local web analytics expert Behdad showed her how to create custom measurements known as 'segmentation'. Behdad will be present to field people's questions about web analytics.

Admission

$5.00 suggested donation at the door

DOORS AT 5:30 PM

EVENT STARTS AT 6:00 PM

WRAP AT 7:30 PM

PRESENTERS

Jeannine Mitchell (http://ca.linkedin.com/pub/jeannine-mitchell/7/78/5a4), an award-winning finance writer, heads the non-profit Student Finance 101 Society (http://www.debt101.ca/), helping students manage student loans and other debt at www.debt101.ca (http://www.debt101.ca/)

http://www.nettuesday.ca/wp-content/uploads/2011/12/Behdad-photo.jpeg (http://www.nettuesday.ca/2011/12/google-analytics-on-a-non-profit-website-making-sense-of-your-data-with-segmentation/behdad-photo/)Behdad Barati
A well rounded IT expert, Behdad (http://www.linkedin.com/in/behdadbarati) has been involved in Web Analytics for close to four years.
Behdad is also the organizer of the Web Analytics Champs meetup (https://www.meetup.com/Web-Analytics-Champs-WACH/).

OUR SPONSOR

Net Tuesday is thrilled to have the W2 Media Cafe (http://www.creativetechnology.org/) as our venue sponsor for the 2011-12 season. They do cool things. Check them out!