Measure or Die. Yammer on Analytics in Product Management

(Dinner Included)

Do you know how to do AB Testing?

Yammer Product Manager Neil McCarthy and Data Analyst Ken Pascual show how they use analytics to inform product opinions, make project decisions, and determine the impact of features using A/B testing.

As a pre-read, here is an awesome exercise Neil wrote on how Yammer uses data in their signup flow (https://medium.com/yammer-product/13eeb6435a73)

Neil McCarthy (http://www.linkedin.com/in/neilmccarthy), PM @Yammer

http://photos2.meetupstatic.com/photos/event/1/6/9/6/600_326705782.jpeg

Ken Pascual (http://kenpascual.com/portfolio), Data Analyst @Yammer

http://photos2.meetupstatic.com/photos/event/b/a/7/4/600_330767732.jpeg

Schedule -

• 7:00-7:30 - Registration, welcome and DINNER!
• 7:30-8:30 - Presentation followed by Audience Q & A
• 8:30-9:15 - Mingle and network

Dinner-

Dinner is sponsored by Yammer and will cover a wide variety of food, including veg and gluten free.

Refund -

Full refund if cancelled 2 days in advance and/or meetup is cancelled, etc.

Please complete Post-event survey (https://docs.google.com/forms/d/1ztcV-cX4XkUVjOByEKfIpNGQggPacSCe_46bQ3DZ80o/viewform)