Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Join us for this workshop featuring the author of the book "Hooked: How to Build Habit-Forming Products" to learn about a 4 step process called the Hooked Model. Nir Eyal will share with us this framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to bring users back again and again without depending on costly advertising or aggressive messaging. You will learn practical insights that create user habits that stick and actionable steps for building products that people love.

Buy Tickets Here>> (https://www.eventbrite.com/e/hooked-how-to-build-habit-forming-products-tickets-13617884459)

(Tickets will be $20 at the door)

Timeline:

6:30 - 6:45pm: Meet & greet / wine & delectables

6:45 - 7:15 pm: Guest Speaker Presentation

7:15 - 7:30 pm: Q&A

Guest Speaker:

Nir Eyal

https://cdn.evbuc.com/eventlogos/110662633/nireyal-1.jpg

Nir Eyal writes consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products (http://www.amazon.com/dp/B00HJ4A43S/). Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the HAsso Plattner Institute of Design Stanford. Nir is also an advisor to several Bay area start-ups, venture capitalists, and incubators. Nir's last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirandFar.com (http://www.nirandfar.com/), Nir is a contributing writer for Forbes (http://www.forbes.com/fdc/welcome_mjx.shtml), TechCrunch (http://techcrunch.com/tag/nir-eyal/), and Psychology Today (http://www.psychologytoday.com/blog/automatic-you).

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior