Experience Design for Health & Pharma: An Agency's Perspective

ABOUT THE TOPIC
Creating functional and usable products that benefit the end user is a difficult task. Now, sprinkle some open-ended government regulation, conservative legal teams, off-shore development, digitally naïve clients, and a complete unawareness of UX as a discipline on top. Your challenge, should you choose to accept it, is to go beyond sexy landing pages, and focus on pushing high fidelity product through nine circles of digital hell, while delivering, often life-altering, information to the patients and caregivers.

AGENDA
6:30 - 7:00pm Pizza, networking
7:00 - 7:05pm Introductions
7:05 - 8:00pm Speaker talk
8:00 - 8:15pm Q&A
8:15 - 8:45pm More pizza, networking

SPEAKER
Sergey Guryakov
Sergey is an Associate Director User Experience within Creative Tech arm of Wunderman DC. Tireless user advocates, user experience(UX) group is at the intersection of business objectives and user needs. UX ensure that final product is not only useful to the end user but is also achievable within challenges at hand.

Sergey has been with the WPP network for over five years and has been instrumental in evangelizing responsive web, mobile-first, and design system practices within a variety of the brands.

Previous to Wunderman, Sergey worked in both private and government sectors allowing him to develop his unique background. From startups to government contracts, Sergey engaged in both design and front-end development before moving up to user experience field.

Sergey graduated from Syracuse University with a B.S. in Psychology with focus on Photography and Sociology.

SPONSOR
WUNDERMAN DC
Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to action and delivers results for brands.

We've won multiple creative awards including a Cannes Lions Grand Prix. In 2015, Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy.

We are in the inspiration business. We use data and analytics to identify ideas that inform creative campaigns with the sole purpose of inspiring people to take action. To engage today’s consumer, we understand that brands must deliver content, experiences and information across channels, at the right moment in time. Wunderman is uniquely positioned to integrate the capabilities that build deeper 1:1 relationships and deliver results for our clients. Wunderman has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy. Headquartered in New York, we have 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.

https://washingtondc.wunderman.com

LOCATION
Wunderman DC
1055 Thomas Jefferson Street, Suite 200 · Washington, DC

By Car:
The Foundry Building has a parking garage with an entrance on 30th st. The flat fee is $13.

Alternatively, there is street parking around the building: metered and two hour residential. It is not enforced after 8:30pm.

By Metro:
Foggy Bottom and Rosslyn are the nearest metro stations.

By Bus:
30s, G2, and Circulator (Rosslyn/Dupont & Wisconsin/Union) are nearby.