What we're about

Are you passionate about creating great online and mobile user experiences? If you're based in Northern Virginia or the DC metro area come join us to participate in talks about user experience design and networking opportunities. Meetups are held at various locations throughout Northern Virginia.

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Upcoming events (1)

When to Flare and When to Focus: How to Grow Design Thinking in an Organization

Register in advance for this meeting:

After registering, you will receive a confirmation email containing information about joining the meeting. The virtual event will begin at 7:00pmET.


Join Dr. Jayesh Srivastava and Jim Lane for a conversation about how to promote design thinking within a large organization.

When we apply design thinking methods to a problem, there are times when we should flare (i.e. diverge and ideate) and other times when we should focus (i.e. converge and vote down etc.) We can take a similar approach to the “problem” of promoting Design Thinking in a large organization.

Sometimes we need to flare – doing demonstrations and promoting design thinking ideas across the organization.

Other times we have to focus, working intensely on a small project with a defined product deliverable, and training a group of people intensively on design thinking practices.

We'll discuss both of these approaches, and how both have to be balanced with each other.


Dr. Jayesh K Srivastava is a principal in design strategy on the Core News product team at CNN. Previously he was a design lead at BCG Digital Ventures where he built and launched digital companies across the healthcare, consumer and fintech industries. Prior to that Jayesh was a behavioral scientist and industrial designer and devised new ideation methods that applied social and cognitive psychology principles to product design. Jayesh has a PhD in behavioral science and design and is excited to apply his knowledge in those areas to develop new and innovative digital news products.

Jim Lane is Sr. Director of Product Design for CNN Politics. Prior to CNN Jim led teams at Netscape, America Online and Oracle, as well as start-ups such as AddThis, Revolution Health, Contactually and Virtru. Jim founded NoVA UX in 2012, and currently helps organize monthly UX-oriented events with Alex Hsiao and Jody Thomas.

Past events (111)

Designing Personas Without Losing the Person-ness

Online event

Photos (517)