Convincing stakeholders to build innovative kid-led experiences at Outschool

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ABOUT THE EVENT
How do you convince a company that has never designed for kids to create a kids-first platform? Then how do you actually do it well? This is a case study of how we convinced Outschool leadership to invest in a kids-first product, and how we developed a way for kids to explore self-guided learning. We’ll showcase methods here that you might be able to use to make big innovative leaps in user experience while satisfying your business stakeholders.

ABOUT OUR SPEAKERS
Jing started her career at Apple and has since helped 12+ companies build successful products: her design was featured on the App Store, she helped a new B2B SaaS product earn $1MM+ in revenue, and created a system that is used by 4,000+ schools. Most recently, Jing has built the UX team at Outschool from scratch - now serving 1MM+ kids around the world with live online classes.

Ashley Mannetta is a user experience researcher and manager at Outschool. Previously she directed user research & design at early learning app developer HOMER and at science & creativity app developer Tinybop.