Name: JANUARY 2023 FOUNDER SPOTLIGHT WITH ANABEL MALDONADO
Start: 2023-01-24T12:00:00-05:00
End: 2023-01-24T13:00:00-05:00

**NY TECH TALKS**
NY Tech Talks showcase incredibly talented founders and leaders in the NY tech community and beyond. Whether we look to fill an auditorium or a fireside setting, we love sitting down with each founder and engaging in a candid and intimate conversation.
We ask founders everything from what inspired them, the ups and downs of their journey as well as questions that enable attendees to know them on a personal level.
The Founder Spotlight, is a series within NY Tech Talks, focused on women founders. We know that women founders receive just 2% of early stage funding; the women at our events have gone against the odds to create transformative tech and dynamic
companies, including ones that support aging parents, use robotics in farming and reimagine the way we educate and prepare students for the future. We celebrate their success and look to them to inspire future women founders.

[Anabel Maldonado](https://www.linkedin.com/in/anabel-maldonado/), Founder & CEO at [PSYKHE AI](https://psykhe.com/)
Anabel is the founder of PSYKHE AI, a personalization platform which uses machine learning and psychology to hyperpersonalize the entire online store of the world's biggest retailers, and yields a universal consumer ID for shoppers. With a background in neuropsychology and 12 years of e-commerce experience, she founded PSYKHE AI because as our core personality traits are key drivers of personal taste, psychographic data helps machines better understand human preferences, and finding products that we have true affinity with optimizes our lives. Having secured a patent for the system in the U.S., PSYKHE AI, which operates in the home & furniture, travel, fashion, and beauty verticals, improves upon existing recommender systems by leveraging psychographic data as an added layer that enables the tech to have a deeper understanding of the consumer, and as an anchor to enable cross-category recommendation. Anabel leads on strategy and the logic behind the psychographic ML models.

RSVP for the January Founder Spotlight on Zoom here: [https://us02web.zoom.us/meeting/register/tZYocuyoqDIiHNZ7rmwYDNUyybOyQYhI6D9_](https://us02web.zoom.us/meeting/register/tZYocuyoqDIiHNZ7rmwYDNUyybOyQYhI6D9_)

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JANUARY 2023 FOUNDER SPOTLIGHT WITH ANABEL MALDONADO

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