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RE: [newtech-1] QR codes described as TrampStamps from madison avenues best and brightest

From: Dean C.
Sent on: Thursday, November 15, 2012, 3:22 PM

Hmmm yep because opening a camera app is so much faster than opening a qr reader app…….

 

 


Cheers,

Dean

 

From: [address removed] [mailto:[address removed]] On Behalf Of Calvin Chu
Sent: Thursday, November 15,[masked]:48 AM
To: [address removed]
Subject: RE: [newtech-1] QR codes described as TrampStamps from madison avenues best and brightest

 

QR capability needs to be a native part of the camera feature of the phone. The way it’s done now it’ll remain niche. 

 

Free idea: Ideally, the photo-previewer software should have an optional feature to allow augmented reality replacement of any QR tags it sees with a thumbnail of the destination site.

 

Regards,

 

______________

Calvin Chu

Senior Technology Licensing Officer, Columbia Technology Ventures

[address removed]

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@cchu (twitter)

techventures.columbia.edu

 

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From: [address removed] [mailto:[address removed]] On Behalf Of Anthony Zeoli
Sent: Wednesday, November 14,[masked]:29 PM
To: [address removed]
Subject: Re: [newtech-1] QR codes described as TrampStamps from madison avenues best and brightest

 

Eddie,

 

Simple. With Shazam, you know what the payoff is. Hear a song and identify it.

 

Opening up your app to take a pic of a QR code and not know what you're going to get on the other end is simply not that interesting.

 

Honestly, I have a QR code app and I have never taken a pic of a QR code. Then again, I don't use Shazam as often as I should either. Maybe I'm not a good test case.

 

If these things were native to the operation of the phone, maybe I'd see the net benefit.

 




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On Wed, Nov 14, 2012 at 5:27 PM, EddieN <[address removed]> wrote:

Did you happen to ask this same panel whether or not they use Shazam or Soundhound or Zeebox though? I believe it takes the same amount of effort to use a QR code as it does to use any of those apps, no?

 

Eddie

 

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