addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobe--smallglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1launch-new-window--smalllight-bulblinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

Re: [newtech-1] Transitioning from Product Development to Product Marketing

From: Anthony Z.
Sent on: Thursday, April 4, 2013 12:58 PM
Good stuff.

So, in interviewing for a product marketing position, my thought is that you might be measured on metrics. And, if most of the products you've worked on were for start-ups or start-up like corporations, which gained little traction and were shelved for one reason or another, how do you communicate your effectiveness?

Tony ZeoliFounder
netmix logo®
The Digital Guide to Social Music
✉  [address removed]
☎ [masked]
Netmix Site | DJ Mixes on MixCloud
Adviser to

Social: Facebook Twitter Flickr Vimeo
Contact me: Skype tonyzeoli Google Talk djtonyz AIM djtonyz Y! Messenger anthonyzeoli
Latest post: We had a great first kick-off Google Hangout meeting last night to discuss the Netmix Music Sites Theme Framework, and open source project w... netmix-theme-framework
  Like · Comment · Share

Digital Strategy Works
WordPress | Digital Strategy | IA & UxD
✉ [address removed] | Visit Our Site
Twitter: @dswks | Facebook: digitalstrategyworks 

On Mon, Apr 1, 2013 at 7:49 AM, Rudy Rigot <[address removed]> wrote:
I did have to make that switch, although i don't consider it necessarily successful yet, so i can't promise a relevant, insightful advice.

I'd say it appealed mostly to my ability to be synthetic, since it was mostly a switch from having all the time i needed to explain ideas to the inside team, to having to be relevant in seconds when talking to the outside world.
Basically, it's switching from the question "What's your precise idea about that one particular feature?" to "Why is your product relevant, in one sentence?". The skills needed to answer those two questions are not the same.

Except for that you find similar skills though, like building a system that makes sense altogether (whether it be the product, or the marketing plan), or anticipating stuff people might need (whether need to use, or need to understand).

My 0.02, for what it's worth.


Please Note: If you hit "REPLY", your message will be sent to everyone on this mailing list ([address removed])
This message was sent by Rudy Rigot ([address removed]) from NY Tech Meetup.
To learn more about Rudy Rigot, visit his/her member profile

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy