Right now, one of the biggest sources of content for the News Feed are Facebook Pages created by content sites, celebrities, or brands.

Cox and his team are figuring out if they can do away with some or all of these Pages. Their view is that for content publishers in particular, Pages are an unnecessary bottleneck between content creation and content consumption from the News Feed.

Instead of asking publishers to create and maintain Facebook Pages, one of Info D's missions is to come up with ways publishers can redesign their own Websites and apps to work more like Pages work now—with all of Facebook's social and sharing functions built in.

Our source says Cox's message to publishers will be: "As long as you format your page correctly, we'll show it to the people who will click on it."