Workshop: Proto-persona for Teams

Join us this month as Mary Pratt leads a workshop on using proto-persona to create empathy and understanding for anyone with needs from the team outside of the direct customer or user.

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        Mary Pratt (https://www.linkedin.com/in/magwep/), CSP and SVP at Edelman, is a co-organizer of the Scrum User Group. She learned the proto-persona (also known as hypothetical or pragmatic persona) technique from her mentor, Jeff Patton, author of User Story Mapping (https://www.amazon.com/User-Story-Mapping-Discover-Product/dp/1491904909). She’s currently using this quick workshop with clients from Fortune 100 companies to great success.

Doors open at 6:00pm. Program/activities begin at 6:30pm.

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        The NYC Scrum User Group meets on the third Thursday of every month to talk about Scrum, to share experiences, to network, and to provide support for local Scrum practitioners.

Interested in telling your own story? If you have an idea you would like to share, come see us at the Meetup, or tell us about it here: https://www.papercall.io/nyc-sug