Name: A journey to OOUX: Transforming Digital at Moorfields Eye Hospital
Start: 2021-03-04T12:00:00-05:00
End: 2021-03-04T13:00:00-05:00

Moorfields has a complex and varied digital landscape. By following the OOUX process, Moorfields has not only been able to embrace a new user-focused way of doing things it has also been able to truly focus on what is important to users (and the business). It is now investing in a large digital transformation project, led by Imogen.

This case study explains the journey, from business case approval to to full-scale transformation and how OOUX has been a key catalyst for getting buy-in into this. The talk will showcase Imogen’s OOUX journey and what both Moorfields and herself have gained from embracing the ORCA process.

ABOUT IMOGEN
Imogen is currently the Head of Digital at Moorfields Eye Hospital NHS Trust in London. She has many years leading/embedding/growing digital teams in large complex organisations. She is an advocate and leader for user centred design processes. As a recent graduate of the OOUX Certification Program (Cohort 3 FTW!), Imogen is using the OOUX framework and process to lead a complete restructure and re-build of Moorfields primary patient facing digital services.

Linkedin: https://www.linkedin.com/in/imogen-levy-12443ba/
Twitter: https://twitter.com/teppie

NOTE THE TIME ON THIS ONE! Have a martini lunch if you are on the East Coast! If you are in PST — pour yourself a mimosa! Imogen is calling out of the UK, so in respect of her schedule, this time our happy hour is more of a lunch or breakfast affair if you are in the states.

12pm EST
9am PST
5pm GMT

Sophia V Prater

Imogen Levy

Object-Oriented UX Happy Hour

Technology

Information Architecture

Architecture

Product Design

Software Development

Usability

Interaction Design

User Experience

Content Strategy

User Research

Software Architecture

UX Design

A journey to OOUX: Transforming Digital at Moorfields Eye Hospital

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Object-Oriented UX Happy Hour

A journey to OOUX: Transforming Digital at Moorfields Eye Hospital

Object-Oriented UX Happy Hour

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