Next Meetup

Video Marketing - Creating An Effective Inbound Campaign (free admission)
It’s a top priority in a brand's marketing campaign, but do you know how to successfully implement video marketing into your strategy to generate and convert more leads? Are you unsure what kinds of videos to make, where to post them and how to leverage them? Join Beacons Point as we explore these topics and the latest trends in video marketing. You'll learn how you can incorporate video into your inbound marketing campaign to build better content and connect with your ideal audience. At the event, "Using Video to Create An Effective Inbound Campaign", we'll deep dive into the following topics to build your knowledge and confidence with video. Plus, you'll get actual, usable tools to incorporate video marketing into your next inbound campaign. * How video marketing enhances your marketing efforts * Why video is a crucial component of your marketing campaign * How to convince your boss to do more video * The different types of video to incorporate at each stage of your inbound campaign * How to leverage your videos on multiple platforms * How to choose the best video platform (i.e. Wistia, YouTube, Vimeo, etc) for you * Video marketing tools & helpful resources Registration through Eventbrite required! See link at the bottom of this description. Who would benefit from this?: * Marketing Coordinators or Marketing Managers who are looking to drive new leads with fresh, creative ideas in their inbound marketing campaigns. * Director/VP of Marketing with an understanding of the inbound methodology who is looking to nurture leads and increase conversion rates. * Entrepreneurs and Business Owners looking for a better understanding of how to connect with their target audience and engage with them using video. What will I get out of this?: In today's modern marketing world, video is more accessible and critical than you may think. You'll come away from this event armed with the expertise and toolkit to attract and nurture new leads using video. Plus, you'll have the opportunity to meet and network with local professionals, enjoy free drinks and snacks, and have a great time in a relaxed setting! About the Event We will kick off the workshop with 20 minutes for drinks, light bites, and networking. The event will be held at the best co-work and incubator space in North County San Diego, Incubate Ventures. Once everyone has a drink in hand, we will begin the presentation and take questions at the end. This event is 100% hosted by Brian, Ross, and Alex of Beacons Point. For more info on the Beacons Point team, please see: http://www.beaconspoint.com/about-beacons-point/ For more information online from Beacons Point regarding video marketing, please see the following two blog articles from Ross Nelson: https://blog.beaconspoint.com/inbound-marketing-resources/video-at-each-stage-of-the-funnel https://blog.beaconspoint.com/inbound-marketing-resources/5-of-the-best-tools-for-video-marketing Event Sponsors: Incubate Ventures Resident Brewing Registration through Eventbrite required at the following link: https://www.eventbrite.com/o/beacons-point-inc-17578940201

Incubate Ventures

2251 Las Palmas Dr. · Carlsbad, ca

What we're about

Entrepreneurship is empowerment - and social capital is currency.

We are part of one of the largest business alliances in Southern California for entrepreneurs and business professionals - with over 30,000 combined members. More on this below.

If you're working on business #1 ... or even business #100, this community is here to help make valuable connections with potential business partners or investors, as well as learn from experts regarding the skillsets and mindsets necessary to succeed in today's entrepreneurial environment.

Our members include but are not limited to: entrepreneurs, small business owners, corporate executives, company representatives, tech professionals, creative arts professionals, angel and accredited investors, startup experts, revolutionary startup entrepreneurs looking to change the world - or their local community (lean, bootstrap, crowdfunding, or venture capital focused), and people seeking to expand their professional development and/or network.

The Harvard Business Review has noted: "Face-to-face communication is the broadest bandwidth communication you can have in professional life", and we believe the current business environment will continue a transition towards what thought leader Seth Godin (https://www.youtube.com/watch?v=RZ_D2BNqRzU) refers to as the "connection economy" - where value is increasingly created through the connections we make and less so through industrialism.

Therefore we endeavor to provide networking and educational events that will be uniquely effective in initiating professional connections, developing important relationships, and leveraging social capital to grow a business and increase personal influence.

It only takes one person to change our personal or professional lives. Undoubtedly, you will make new connections at our events likely to change yours... forever. Every event will have its own unique opportunities. Every. Single. One. It's "about time" to enhance your Networking ROI:

- Return on financial investment.
- Return on time investment.
- Return on emotional investment.
- Return on influence.
- Return on integrity.
- Return on ideas.

Thank you for your consideration in sharing this group with your network, and/or bringing a friend or business associate with you to our events. As author and thought leader Simon Sinek noted:

"We do not become great leaders, we do not fulfill our potential when we work to see ourselves grow or rise. It is when we devote ourselves to seeing those around us rise that we actually grow. And when the people we care about also work to see us grow, then they too will grow... The only true way for any of us to grow, to truly fulfill our full potential, is when we work to help others do the same."

I look forward to seeing you at an upcoming event. :-)

Regards,

Doug Means
http://linkedin.com/in/dougmeans

More about us:

We are part of one of the largest business alliances in Southern California for entrepreneurs and business professionals. Since 2004 we've scheduled face-to-face networking events, workshops, speaker events and professional development opportunities to support the Southern California business community. Our organization was established in San Diego, and is now rapidly expanding within Greater Los Angeles:
https://www.meetup.com/topics/networking-roi/all/

Please consider joining our 1000+ person LinkedIn group:
https://www.linkedin.com/groups/95137

And also our BRAND NEW group to carry on chat & conversations with people you've met at our events on Facebook! No self-promoting spam though please - it's your opportunity to show your generosity to others in the community first. Thank you for your kind understanding.
https://www.facebook.com/groups/sandiegobusinessnetworking/

Our events continue the spirit of service to the small business community - and honor the memory - of Southern California business leader Rod Means (1938-2015).

Thank you.

"Being good in business is the most fascinating kind of art." - Andy Warhol

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