The Sydney SEO Collective welcomes you to our February 2024 SEO meetup! This event promises to be a wealth of SEO insights and networking opportunities.

This month we are joined by none other than Regan McGregor (Your SEO Collective Co-Host alongside Dejan) as your featured presenter. Regan will be sharing a preview of his upcoming Sydney SEO Conference talk. Get ready to dive into the world of E-E-A-T and how you can build trust with users and bots.

**M﻿ake sure to RSVP and grab your ticket!**

**Keynote Presentation:**

*The Confidence Game: How to Build Trust in the World of SEO*

Regan is the SEO Lead at Airtasker, Australia’s largest online marketplace for outsourcing tasks. He is also an experienced growth marketer who has worked with many successful Aussie startups to grow their online presence.

In this talk, Regan will discuss the new world of AI content and misinformation and how building trust with both users and bots is an ever-growing challenge for SEOs. He'll dive into the concept of E-E-A-T (Experience, Expertise, Authority, Trustworthiness), offering practical strategies for websites to rise above the digital clutter.

No matter the size of your site there will be something in this for you. Don't miss out – be sure to catch this thought-provoking session!

**Location:**
Level 2, Hotel Harry (Formally Harpoon Harry's), 40 -44 Wentworth Ave, Surry Hills (2 minutes from Central Station)

**Hosts:**
Regan McGregor - SEO Lead at Airtasker
Dejan Mladenovski - SEO Director at Shuffle Digital

**Running sheet:**
6pm - 6.30pm Arrive, Level 2, Hotel Harry (Formally Harpoon Harry's), Wentworth Ave, Surry Hills
6.30pm Introduce SEO Collective, Speakers
6.30pm-6. 45pm SEO news, algorithm updates, SERP volatility
6.45-7.00pm Intermission
**7pm - 7.45pm Keynote Presentation: Regan McGregor - *The Confidence Game: How to Build Trust in the World of SEO***
7.45pm - 8pm Q & A Session
8.00pm Networking

**SEO Collective Organisers:**
Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/
Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/
Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/
P﻿eter Macinkovic - https://www.linkedin.com/in/inkovic/
P﻿eter Mead - https://www.linkedin.com/in/petermeadseo/
P﻿aula Glynn - https://www.linkedin.com/in/paula-glynn/
S﻿ally Mills - https://www.linkedin.com/in/sally--mills/
Yacine Khouzami - https://www.linkedin.com/in/yacinekhouzami/

**SEO Collective Background:**
SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008.

The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using.

We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter.

SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency.

## R﻿SVP now to claim your free ticket!

Regan McGregor

Dejan Mladenovski

SEO Collective Sydney

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Sydney SEO Collective - Regan McGregor (E-E-A-T)

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Harpoon Harry / Hotel Harry  (upstairs Parlour)

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